- ku.oc.tcennocamitpo@retsamtsop
- 0131 272 2704
- www.optimaconnect.co.uk
Address
Easter Dalry HouseEdinburgh
Edinburgh
EH11 2BD
United Kingdom
At Optima Connect we help some of the UK's leading brands like Matalan, Visit Scotland and Citibank organize, manage and drive value from their customer data. We are part of the Optima Value Group and are experts in data marketing techniques and their application. Our expertise means we can help clients get even better customer insights, increase their like-for like sales and build customer loyalty. As one of the UK's leading marketing services providers, Optima Connect has 30 million records under management, handles over one billion transactions annually and drives over 400 DM, eDM and mobile marketing campaigns, including over 50 million email sends every year. With sector experience that spans retail, automotive, travel, tourism, financial services and telecommunications, clients can choose from a range of services including; online and offline data management and processing, data analytics and insight, campaign planning and management, multi-channel production, reporting and measurement. These capabilities help drive value at each stage of the customer lifecycle from acquisition to retention, from activation to lapse management. So, if you are looking to welcome new customers, drive incremental sales, activate new or dormant customers, manage maturity or renewal programmes or identify customers before they fall inactive, then perhaps we can help.