DMA - Data & Marketing Association

Filter By

Show All
X

Connect to

X
DMA | Organisation | AllStrat Ltd (Responsible Data Use)
AllStrat Ltd (Responsible Data Use)

Address

Allstrat Ltd
1 Kildean Road
Stirling
FK8 1TB
United Kingdom

The Business of Data Privacy

AllStrat Ltd operates a data privacy management service specialising in the hotel industry in the UK - Responsible Data Use (visit https://responsibledatause.uk for more information).

This new membership based service is specifically designed to help hotels make the most of their opportunities to realise the value in the personal data they use day after day. Whilst making sure they uphold the rights of the data subjects (their customers and staff). These are challenging times for the UK hotel industry, with hoteliers facing huge pressure to "personalise" their marketing and guest experiences using new technology.

Membership as a Responsible Data user builds confidence, focusing on the people involved before the technology. The objective is to make sure personal data is properly enabled for marketing and service delivery purposes, with data protection and privacy first - not an afterthought.

Consent Preferences