2019 Silver Best Privacy by Design

Agency: DQM GRC

Client: WarnerMedia

Campaign Name: Privacy time with blindfolds, Playdoh and lemons

Campaign Overview

WarnerMedia’s drive to get its creative teams to start baking privacy into products and services.

Strategy

WarnerMedia realised that changing employee mindsets towards privacy was the crucial first step.

It needed to bring global privacy regulations to life in a way that could be transformed into applicable, everyday actions, resulting in innovation to existing practices.

Creativity

Employees were asked to use their most valued skill: imagination.

DQM GRC developed a programme of practical, experiential learning, using unexpected props such as lemons, Playdoh and blindfolds, to illustrate how to approach the technical concepts of privacy regulation.

This creative involvement helped to engage employees so they could understand data protection and its vital role in their profession.

It also meant WarnerMedia didn’t have to wait for a top-down solution.

Face-to-face interactive sessions ended with a discussion on operational changes needed at WarnerMedia.

This created a sense of ownership and a drive for change that has resulted in demand for process improvements.

Results

This revolutionary programme has changed an entire multinational corporation's approach to privacy.

So far, 100% of professionals have said privacy will feature more heavily in their thinking, and it has set WarnerMedia on the path to being a leader in privacy by design.

Teams ask to get involved in the fun tasks.

WarnerMedia has been so inundated with enquiries to attend that it has now been rolled out globally, so privacy is incorporated into product design and development in every country.

Long-term change for a competitive advantage, from the ground up.

The Team

Camilla Winlo, Director of Consultancy Services, DQM GRC - Peter Galdies, Managing Director, DQM GRC - Scott Joslin, Senior Vice President Data Strategy, Turner International WarnerMedia