Using JICMAIL in your DMA Award Submission

Strengthen your DMA Awards entry with JICMAIL data

Improve your DMA Awards submission by including the most relevant JICMAIL data and show the judges you understand the full effects of the mail channel in the marketing mix.

JICMAIL Insight – examples and suggestions to use in your award entry

When you complete your DMA Award entry form for Mail, Unaddressed Mail & Print, Media Strategy, Charity or Integrated you will see a request to include supporting insight using JICMAIL data. Useful insight to include could show how JICMAIL helped:

• Benchmark campaign effectiveness
• Plan campaign reach and frequency
• Evaluate your campaign targeting
• Make mail content decisions
• Create cross media cost comparisons

JICMAIL Top Tips deck

JICMAIL have put together some top tips for insight to support your award entry. Click here to see the top tips from JICMAIL

JICMAIL and DMA Awards webinar recording

Watch this webinar recording to see the background to Go Inspire's Gold Award-winning EE campaign, "Dialling Up Full Fibre Success,” and Toyota and VML discussing VML’s Gold Award-winning Lexus campaign, "The Lexus Golf DM," in the Mail category. The webinar concludes with a panel discussion, sharing practical advice for maximising mail as a Super Touchpoint and tips for future DMA Awards entrants.

Help from the JICMAIL team!

JICMAIL are the DMA Awards Measurement Partner 2025. They are here to promote best practice measurement and will help ensure the results included give you the best chance of creating an award-winning entry.

If you need help, get in touch with the JICMAIL team!