DMA Awards Shortlist 2023

Automotive

• Electric Sunshine on Blue Monday
  • Agency: BBH London
  • Client: Volkswagen Commercial Vehicles


• Launching Suzuki. Good Different.
  • Agency: Iris London
  • Client: Suzuki Cars UK


• Fleet Dreams Are Made Of...
  • Agency: TMW Unlimited
  • Client: Alphabet


• Changing Tyres on ATS's Marketing
  • Agency: TwentyCi
  • Client: ATS Euromaster

B2B

• Xero: Healthy Brand, Healthy Business
  • Agency: december19
  • Client: Xero


• Fish & Chipmunks
  • Agency: Gasp!
  • Client: Addleshaw Goddard


• B2B - TradePro
  • Agency: Teamitg
  • Client: Wickes


• Lighter Deliveries
  • Agency: The Creative Consultancy
  • Client: Royal Mail


• When You Don't Use ABAX
  • Agency: The Croc
  • Client: ABAX

B2C

• Matching People and Property
  • Agency: addmustard
  • Client: Marsh and Parsons


• The Welcome Journey That Listens
  • Agency: Armadillo
  • Client: P&O cruises


• Make Yourself, at Home
  • Agency: Ogilvy UK
  • Client: Argos


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• Smarter money helps. Next-gen lifecycle
  • Entrant: CustomerKIND
  • Client: Tesco Bank

B2E

• Shining a Light on Employees
  • Agency: Indicia Worldwide
  • Client: Konica Minolta


• EY's NextWave Elevator Challenge
  • Agency: Ogilvy UK
  • Client: EY


• Colleagues to Competitors: Scoring Loyalty
  • Agency: RAPP
  • Client: IKEA

Charity

• He'Coming Home
  • Agency: House 337
  • Client: Women's Aid


• The Ultimate Vow
  • Agency: Medialab Group and New Commercial
  • Client: Alzheimer's Society


• Don't Google It, Fumble It
  • Agency: RAPP
  • Client: Fumble


• The Don't Buy It Stall
  • Agency: RAPP
  • Client: mothers2mothers


• Flip the Script
  • Agency: TMW Unlimited
  • Client: The Prince's Trust

Entertainment and Publishing

• Bringing Disney Magic to Email
  • Agency: Armadillo
  • Client: Disney


• Avoid Sky-high bills with Freesat
  • Agency: TMW Unlimited
  • Client: Freesat


• The Algorithms of Control
  • Agency: Wavemaker UK
  • Client: Paramount+


• Only Legends Get Murals
  • Agency: Wavemaker UK and Kinetic
  • Client: Audible


• Smart paywall project
  • Entrant: The Telegraph
  • Client: The Telegraph

Financial Services

• Stop! Scammertime!
  • Agency: House 337
  • Client: Santander


• I*mmigrant
  • Agency: OLIVER
  • Client: WorldRemit


• Faces Of Fraud
  • Agency: Wunderman Thompson
  • Client: HSBC


• Smarter money helps. Next-gen lifecycle
  • Entrant: CustomerKIND
  • Client: Tesco Bank
• Data-Driven Strategy for Financial Acquisition
  • Entrant: DBS Datamarketing
  • Client: Tide

FMCG

• Fox of The World
  • Agency: House 337
  • Client: Old Speckled Hen (Greene King)


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• Simply Better With Philadelphia
  • Agency: Ogilvy UK
  • Client: Philadelphia UK & ireland


• #TurnYourBack
  • Agency: Ogilvy UK & DAVID
  • Client: DOVE


• Hacking growth for Rock Face
  • Agency: Red Brick Road and BBJ&K
  • Client: Rock Face

Health and Wellness

• Contract-winning NHS sexual health marketing
  • Agency: Full Mix Marketing
  • Client: Essex Sexual Health Services (Provide CIC)


• The Ultimate Vow
  • Agency: Medialab Group and New Commercial Arts
  • Client: Alzheimer's Society


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• Remove Fear From the Smear
  • Agency: RAPP
  • Client: Ann Summers


• The Don't Buy It Stall
  • Agency: RAPP
  • Client: mothers2mothers

Public Sector

• We Are Life-Changing Careers
  • Agency: MullenLowe UK
  • Client: NHS England
• Donor Acquisition Campaign - Student Assistance
  • Agency: psLondon
  • Client: Imperial College London


• No feeling like live TV
  • Agency: RAPP and BBC Creative
  • Client: BBC/TV Licensing


• Getting the nation into donation
  • Agency: Union Direct
  • Client: Scottish National Blood Transfusion Service


• Making Media the Medicine
  • Agency: Wavemaker UK, M&C Saatchi and OmniGov
  • Client: Office for Health Improvement & Disparities (OHID)

Retail and E-commerce

• #VoiceOfTheCheckout | Co-creating With Customers
  • Agency: BBH and Essence Mediacom
  • Client: Tesco



• Smashing Targets for Abbott Lyon

  • Agency: Craft Media London
  • Client: Abbott Lyon


• Winning Hearts & Minds of Gen-Z
  • Agency: Havas Media Network
  • Client: Starbucks


• Love Your Boobs
  • Agency: House337
  • Client: Marks and Spencer


• Make Yourself, at Home
  • Agency: Ogilvy UK
  • Client: Argos

Sports

• Protecting a national treasure
  • Agency: House 337
  • Client: The England and Wales Cricket Board


• F1 Unlocked: Bringing fans inside
  • Agency: Ogilvy UK
  • Client: Formula 1


• Always be there: Vodafone-Wimbledon Sponsorship
  • Agency: Ogilvy UK
  • Client: Vodafone


• Beyond The 80
  • Agency: Sport Unlimited and TMW Unlimited
  • Client: RFU


• Tennis Opened Up
  • Entrant: LTA
  • Client: LTA (formally Lawn Tennis Association)

Travel and Leisure

• The Welcome Journey That Listens
  • Agency: Armadillo
  • Client: P&O Cruises


• Affordable ways to travel
  • Agency: Havas CX Helia Cirencester
  • Client: Great Western Railway


• National Trust: Everyone Needs Nature
  • Agency: Medialab Group
  • Client: National Trust


• Every stop is a story
  • Agency: TMW Unlimited
  • Client: Govia Thameslink Railway


• I Came By Train
  • Agency: Wavemaker UK and Mother
  • Client: Trainline

Utilities and Telecommunications

• Making mobile more supermarket
  • Agency: BBH and Essence Mediacom
  • Client: Tesco Mobile


• Life Interrupted: Challenging Broadband Apathy
  • Agency: Ogilvy UK
  • Client: Vodafone


• Always be there: Vodafone-Wimbledon Sponsorship
  • Agency: Ogilvy UK
  • Client: Vodafone


• Avoid Sky-high bills with Freesat
  • Agency: TMW Unlimited
  • Client: Freesat


• Powering up the passion. PPX
  • Agency: Wunderman Thompson
  • Client: Samsung Europe

Channels

Email

• Bringing Disney Magic to Email
  • Agency: Armadillo
  • Client: Disney


• McNuggets® - Heroes of Shared Occasions
  • Agency: Armadillo
  • Client: McDonald's


• The Welcome Journey That Listens
  • Agency: Armadillo
  • Client: P&O Cruises


• Powering up passion with email
  • Agency: Wunderman Thompson
  • Client: Samsung Europe


• Maximising Value Through Integrated Upsells
  • Entrant: Braze
  • Client: The Guardian

Mail

• The Impact of Thanks
  • Agency: Join the Dots and Paper + Pixels
  • Client: RSPCA


• Homemover data rockets HelloFresh acquisition
  • Agency: PSE
  • Client: HelloFresh


• A Smith Award Entry?
  • Agency: PSE
  • Client: Mr & Mrs Smith


• Sky Winback DM King's Coronation
  • Agency: Sky Creative
  • Client: Sky


• Sky Winback DM Formula 1
  • Agency: Sky Creative
  • Client: Sky

Out of Home

• Winning Hearts & Minds of Gen-Z
  • Agency: Havas Media Network
  • Client: Starbucks


• Half Price Donations
  • Agency: mud orange
  • Client: Givematch


• Never March Alone
  • Agency: TMW Unlimited
  • Client: Pride in London


• Put It On Your List
  • Agency: TMW Unlimited
  • Client: The Trussell Trust

Social Media

• How #TescoVoiceOfTheCheckout Gripped the Nation
  • Agency: BBH and Essence Mediacom
  • Client: Tesco


• OREO Twists
  • Agency: Digitas
  • Client: Mondelez International


• Make Yourself, at Home
  • Agency: Ogilvy UK
  • Client: Argos


• #TurnYourBack
  • Agency: Ogilvy UK & DAVID
  • Client: DOVE


• Sprite Limelight
  • Agency: WPP Open X and Universal Music Group
  • Client: Sprite

Unaddressed Print and Door Drops

• RSPCA's show-stopping door-dropping
  • Agency: Join the Dots - part of Edit Agency
  • Client: RSPCA


• Pringles - Targeted Door Drop Campaign
  • Agency: ZEAL Creative
  • Client: Pringles UK


• Shave The Date - Mo Grow
  • Entrant: Whistl (Doordrop Media)
  • Client: Movember


• Achieving Outstanding Return On Investment
  • Entrant: Whistl (Doordrop Media)
  • Client: Princess Cruises


• Harnessing communities for doordrop success
  • Agency: Whistl (Doordrop Media) and Herdify
  • Client: Abel & Cole

Campaigns

Brand Building

• Making mobile more supermarket
  • Agency: BBH and Essence Mediacom
  • Client: Tesco Mobile


• The Ultimate Vow
  • Agency: Medialab Group and New Commercial Arts
  • Client: Alzheimer's Society


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• No feeling like live TV
  • Agency: RAPP and BBC Creative
  • Client: BBC/TV Licensing


• Sprite Limelight
  • Agency: WPP Open X and Universal Music Group
  • Client: Sprite

Brand Experience

• Electric Sunshine on Blue Monday
  • Agency: BBH London
  • Client: Volkswagen Commercial Vehicles


• Superdrug Presents
  • Agency: N2O
  • Client: Superdrug


• Colleagues to Competitors: Scoring Loyalty
  • Agency: RAPP
  • Client: IKEA


• The Don't Buy It Stall
  • Agency: RAPP
  • Client: mothers2mothers


• Sprite Irresistibility Index
  • Agency: WPP Open X and VMLY&R
  • Client: Sprite

Customer Acquisition

• Refer a Charles
  • Agency: M&C Saatchi
  • Client: Costa Coffee


• Life Interrupted: Challenging Broadband Apathy
  • Agency: Ogilvy UK
  • Client: Vodafone


• Avoid Sky-high bills with Freesat
  • Agency: TMW Unlimited
  • Client: Freesat


• Remove the holiday blinkers
  • Agency: Wavemaker UK
  • Client: P&O Cruises


• Data-Driven Strategy for Financial Acquisition
  • Entrant: DBS Datamarketing
  • Client: Tide

Customer Journey

• Monopoly: Play and Stay
  • Agency: Armadillo
  • Client: McDonald's


• SmartShop
  • Agency: Ogilvy UK
  • Client: Sainsbury's


• KFC Rewards Arcade
  • Agency: RAPP
  • Client: KFC


• Smarter money helps. Next-gen lifecycle
  • Entrant: CustomerKIND
  • Client: Tesco Bank


• Supercharging our lapsing journey
  • Entrant: Specsavers
  • Client: Specsavers

Customer Programme

• Affordable ways to travel
  • Agency: Havas CX Helia Cirencester
  • Client: Great Western Railway


• KFC Rewards Arcade
  • Agency: RAPP
  • Client: KFC


• A membership programme less ordinary
  • Agency: VCCP Customer Engagement
  • Client: Fortnum & Mason


• Powering up the passion. PPX
  • Agency: Wunderman Thompson
  • Client: Samsung Europe


• Using predictive-AI to reduce churn
  • Entrant: British American Tobacco UK
  • Client: British American Tobacco UK

Inclusive Marketing

• Fuelling queer resilience through elders
  • Agency: distillery
  • Client: distillery


• I*mmigrant
  • Agency: OLIVER
  • Client:WorldRemit


• Ambitious Applications
  • Agency: RAPP
  • Client: London Youth


• Never March Alone
  • Agency: TMW Unlimited
  • Client: Pride in London


• Spread the Word
  • Agency: U-Studio/OLIVER
  • Client: SheaMoisture, Unilever

Integrated

• OREO Twists
  • Agency: Digitas
  • Client: Mondelez International


• We Are Life-Changing Careers
  • Agency: MullenLowe UK
  • Client: NHS England


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• SmartShop
  • Agency: Ogilvy UK
  • Client: Sainsbury's


• I*mmigrant
  • Agency: OLIVER
  • Client: WorldRemit

Launch

• Classier Beer? Follow the Bear
  • Agency: Bartle Bogle Hegarty
  • Client: Hofmeister


• Launching ITVX
  • Agency: EssenceMediaComX, Uncommon, Dixon Baxi
  • Client: ITV


• Real Treatment for Real Scars
  • Entrant: Alliance Pharmaceuticals
  • Agency: HH Global C+D
  • Client: Kelo-Cote


• Rise Fast, Work Young
  • Agency: Smithfield Agency and IPA
  • Client: Hospitality Rising


• The Algorithms of Control
  • Agency: Wavemaker UK
  • Client: Paramount+

Sustainability

• The Cirucular Advantage of Mail
  • Agency: MSQ/Sustain
  • Client: Marketreach


• Lighter Deliveries
  • Agency: The Creative Consultancy
  • Client: Royal Mail


• Eco-Effectiveness: Breaking the Trade-off
  • Entrant: Wavemaker UK
  • Client: Wavemaker UK


• I Came By Train
  • Agency: Wavemaker UK and Mother
  • Client: Trainline

Thoughtful Marketing

• Violence Against Women and Girls
  • Agency: MG OMD
  • Client: Home Office


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• #TurnYourBack
  • Agency: Ogilvy UK & DAVID
  • Client: DOVE


• Put It On Your List
  • Agency: TMW Unlimited
  • Client: The Trussell Trust


• Making Media the Medicine
  • Agency: Wavemaker UK, M&C Saatchi and OmniGov
  • Client: Office for Health Improvement & Disparities (OHID)

Data and Tech

Data and Insight

• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• F1 Unlocked: Zandvoort Unlocked
  • Agency: Ogilvy UK
  • Client: Formula 1


• Homemover data rockets HelloFresh acquisition
  • Agency: PSE
  • Client: HelloFresh


• KFC Rewards Arcade
  • Agency: RAPP
  • Client: KFC


• Helping Smart Bidding Be Smarter
  • Entrant: Search Machines
  • Client: Mr & Mrs Smith

Data Storytelling

• Matching People and Property
  • Agency: addmustard
  • Client: Marsh and Parsons


• Colleagues to Competitors: Scoring Loyalty
  • Agency: RAPP
  • Client: IKEA


• Choice paradox to plan perfection
  • Agency: TMW Unlimited
  • Client: Vodafone


• Boots sensitive consent - Menopause Journey
  • Entrant: Boots UK
  • Client: Boots UK


• Embedding a Digital First Strategy
  • Entrant: M&S Bank
  • Client: M&S Bank

Digital Product

• SpecsTech: Creating Difference That Matters
  • Agency: MG OMD
  • Client: Specsavers


• KFC Rewards Arcade
  • Agency: RAPP
  • Client: KFC


• ITVX
  • Entrant: ITV
  • Client: ITV


• Are you paid fairly?
  • Entrant: Pertemps Recruitment Partnership
  • Client: Pertemps Recruitment Partnership


• Zoteria
  • Entrant: Potato
  • Client: Vodafone Foundation

Marketing Automation

• The Welcome Journey That Listens
  • Agency: Armadillo
  • Client: P&O Cruises


• F1 Unlocked: deepening fan experiences
  • Agency: Ogilvy UK
  • Client: Formula 1


• Abandoned journey with unprecedented personalisation
  • Agency: RedEye
  • Client: Travelodge


• No7 Retinol - Responsive direct mail
  • Entrant: Boots UK
  • Client: Boots UK


• Smart paywall project
  • Entrant: The Telegraph
  • Client: The Telegraph

Craft

Copywriting

• Matching People and Property
  • Agency: addmustard
  • Client: Marsh and Parsons
• Centrepoint: You Saw Me
  • Agency: Arthur London and Lyrix Organix
  • Client: Centrepoint
• Spinal Stories
  • Agency: RAPP
  • Client: Back Up
• Ambitious Applications
  • Agency: RAPP
  • Client: London Youth
• KitKat Have a...
  • Agency: Wunderman Thompson
  • Client: Nestlé

Creative Solution

• Making mobile more supermarket
  • Agency: BBH and Essence Mediacom
  • Client: Tesco Mobile


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• Remove Fear From the Smear
  • Agency: RAPP
  • Client: Ann Summers


• Ambitious Applications
  • Agency: RAPP
  • Client: London Youth


• When You Don't Use ABAX
  • Agency: The Croc
  • Client: ABAX

Design or Art Direction

• Matching People and Property
  • Agency: addmustard
  • Client: Marsh and Parsons


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• Remove Fear From the Smear
  • Agency: RAPP
  • Client: Ann Summers


• Spinal Stories
  • Agency: RAPP
  • Client: Back Up


• KFC Rewards Arcade
  • Agency: RAPP
  • Client: KFC

Film, Video or Moving Image

• He's Coming Home
  • Agency: House 337
  • Client: Women's Aid


• The Ultimate Vow
  • Agency: Medialab Group and New Commercial Arts
  • Client: Alzheimer's Society


• We Are Life-Changing Careers
  • Agency: MullenLowe UK
  • Client: NHS England


• Toxic Influence
  • Agency: Ogilvy UK
  • Client: DOVE


• #TurnYourBack
  • Agency: Ogilvy UK & DAVID
  • Client: DOVE

Voice or Audio

• Today in Focus
  • Agency: OLIVER
  • Client: Guardian News and Media


• Sprite Limelight
  • Agency: WPP Open X and Universal Music Group
  • Client: Sprite


• Safe Spaces
  • Agency: Wunderman Thompson
  • Client: HSBC UK