DMA Awards Judges 2022

Here is the list of our esteemed judges for 2022 who judged across two weeks and 36 juries including our Grand Prix panel. Being one of the toughest award shows to win means that judging is certainly not a stroll in the park. The hard work and the time that our judges give is really appreciated.

We’ve continued with our mission to be the most inclusive awards programme – working with our partners Culture Heros, Purple Goat and Outvertising to drive greater diversity across the juries, so those judging the work not only bring their expertise but are representative of the diverse audiences the campaigns are targeting.

Industry sectors

Automotive

• Category Chair: Faraz Ghani, Director, Digital and Customer Experience Strategy, Stellantis UK
• Ally Waring, Strategy Director, BBH
• David Macmillan, Managing Director & Co-President, Havas CX Helia
• Sally Schumacher, Senior Data and Analytics Director, Jellyfish
• Tom Kavanagh, Creative Director, RAC
• Hiten Bhatt, Head of Design, RAPP
• Elliot Hogg, Product Manager, Validity
• Sevil Ozer, Crespo Head of CRM & Engagement, VMLY&R
• Patrick Beyer, Head of Digital, MG Motor UK

B2B

• Category Chair: Scott Stockwell, Editor in Chief, IBM
• Joel Harrison, Editor in Chief, B2B Marketing
• Felicity Bennett, Associate Creative Director, bbp agency
• Amanda Weekes, Senior Manager, BT
• Steve Travi, Head of UK Sales, Citipost Mail
• Claire Wood, Marketing Services Director, Deloitte
• Ritesh Patel, Senior Analytics Lead, Just Global
• Sam Williams-Thomas, Head of Business to Business, Ogilvy
• Jonny Cartwright, Director of Strategy, Silver Agency
• Penny Took, MD, Total Media Connect
• Allie Lawson, Marketing Director, Tyl by NatWest
• San Sharma, Creative Director, Wunderman Thompson

B2C

• Category Chair: Peter Markey, CMO, Boots
• Emma-Louise Birch, Senior Manager CRM, ASDA
• Amy Wright, Director of Client Strategy, Automated Creative
• Kimberley Upton, Head of Planning, Blue Chip
• Sam Fowler, Chief Strategy Officer and Partner, Craft Media London
• Paul Hewitt, Global Creative Lead / Co-Director, Community, Deliveroo / Outvertising
• Beth Freedman, CEO, dentsu X
• Hannah Wood, Head of Data Science and Analytics, Indicia Worldwide
• Graeme Noble, Chief Creative Officer, TMW Unlimited
• Ben Mooney, Head of Customer Planning & Measurement, Virgin Media O2

Charity

• Category Chair: Scott Logie, Customer Engagement Director, REaD Group
• Fran Griffin, Strategy Director, BBH London
• Becki Young, Head of Individual Giving and Engagement, CARE International UK
• Nick Holmes, Creative Director, Different Kettle
• Emma Malcolm, Director of Fundraising & Marketing, Macular Society
• Nicola Nimmo, Managing Director, MBAstack
• Sophie Stevens, Design Director, psLondon
• Tim Samuel, COO, Smithfield Agency

Entertainment, Music and Publishing

• Category Chair: Bec Mortimer, Former Global Marketing Director, Netflix
• Pipa Unsworth, Managing Director, Peak Indicators
• Atem Mbeboh, Managign Partner, Rant + Rave
• Lucy Johnstone, Head of Marketing - Entertainment and Partner, Sky
• Sally Hunter, Director of Guardian Live, The Guardian
• Alex Breeden, Digital Design Director, We are sunday
• Jamie Coggans, Creative Director

Financial Services

• Category Chair: Sangita Chawla, CMO, Standard Life
• Frazer Howard, Creative Director, Accenture Song
• Richard Atkinson, Director - Brand, Partnerships & Digital Marketing, Barclays
• Nicola Mather, CRM Director, Experian
• Anneli Ritari-Stewart, Head of Digital Marketing, Royal London, Non-Exec Director Andragogy
• Emma Leaney, Associate Creative Director, Customer Engagement, VCCP
• Heather Westgate, Managing Director, We Are Marketing​

Public Sector

• Category Chair: Jason Andrews, Executive Creative Director, Iris Worldwide
• Anna Brent, Global Head of Brand and DEI, Across the Pond / Outvertising
• Adrian Mullen, creative director, CDS
• Craig Woodhouse, Director of Communications, Department for Digital, Culture, Media and Sport
• Marion McKay, Content and Brand Lead, Department for International Trade
• ​Michelle Leahair, Head of Marketing and Brand, National Lottery Heritage Fund
• Kendra Rogers, Head of Insight & Strategy, psLondon

Retail and E-Commerce

• Category Chair: Claire Pointon, Director of Customer, John Lewis
• Dimitri Kyprianou, Managing Director, Go Inspire
• Radhika Vyas, Country Marketing Performance Leader, IKEA
• James Calvert, CDO, M&C Saatchi
• Zara Ineson, Executive Creative Director, ODD London
• Mike Kolman, Senior Project Marketing Manager, Salesforce
• Andy O'Carroll, Creative Director, Uncommon
• Coralie Levi, Senior Customer Success Manager, Validity
• Elliot Millard, Head of Planning, Wavemaker

Sports

• Category Chair: Richard Dutton, Managing Director, Clockwork Media UK
• Tracy Weir, Managing Director, CACI
• Stew Townsend, Head of Brand Marketing - Ladbrokes, Entain
• Marek Borowik, Global Fan Engagement Head, Formula 1
• Tristan Pride, Creative Director, Indicia Worldwide
• Caroline Lepetit, Head of Customer Strategy, LTA
• Alena Rossini, Chief Client Officer, Media Monks

Travel and Leisure

• Category Chair: Jae Hopkins, Marketing Director, Explore Worldwide
• Hannah Waters, Creative Director, Armadillo
• Paul Pearson, Creative Director, Brave
• Sinting Davis-Chung, Senior CRM data strategy manager, Chiltern Railways
• Claire Aldous, Head of Data and Customer Experience, Emerald Thinking
• ​Tom Phillips, Executive Strategy Director, Iris

Utilities and Telecommunications

• Category Chair: Jill Dougan, Director, Customer Engagement and Delivery, British Gas
• ​Nigel Clifton, Head of Creative, N2O
• Lisa Lunam-Cowan, Head of Energy Communications, OVO
• Katie Davies, Senior Account Director, Total Media Connect
• David Watkins, Data Strategy Lead, Wunderman Thompson

Email

• Category Chair: Sharon Whale, Deputy Group CEO, INSIDE IDEAS GROUP
• Sophie Handley, Global Head of Marketing, Brittany Ferries
• Ian Barnor, Senior CRM Manager - Trade & Loyalty, Currys
• Janet Snedden, Founder, CustomerKIND
• Natalie Rockall, Email Marketing Consultant, Eleven11 Digital
• Komal Helyer, Fractional CMO, Komal Helyer Consulting
• Skip Fidura, CMO, LeadScale Group
• Michael Durey, Head of DTC Marketing, Samsung
• Garry Munns, Creative Director, SMG (Hopper Media Group)
• David Yates, Strategic Founding Partner, Uncommon
• Guy Hanson, VP of Customer Engagement, Validity

Film, Video or Moving Image

• Category Chair: Cordell Burke, Creative Managing Partner UK, UP THERE EVERYWHERE
• Richard Madden, Group Strategy Director (Customer), BBH
• James Hudson, Creative Director, Elvis
• Matt Dailey, Chief Performance Officer, Havas Media
• Ross Riley, Senior Marketing Manager, John Lewis​

Mail

• Category Chair: Stephen Maher, Chair and CEO, MBAStack
• Harriet Dunstan, Marketing Director, Audley Group
• Suz Hughes, Senior Creative, Continuous
• Danny Crowe, Client Strategy Director, Go Inspire
• Mark Cross, Engagement Director, JICMAIL
• Josette James, Customer Engagement Director, M&C Saatchi
• Maxine Horsman, Strategic Planner, Nationwide Building Society
• Kyle Rance, Senior Data Planner, RMMR

Out of Home

• Category Chair: Matt Conner, Marketing Director - Customer Contact Strategy, Barclays
• Belle Briggs, ACD, BB
• Jonathan Acton, Head of Creative Delivery, Clear Channel
• Lucy Cutter, Head of Planning, Kinetic WW
• Nuala Kennedy, Chief Data Officer, People's Postcode Lottery
• Heber Joabe Ramos, Creative Art Director, TBWA London
• Helen Miall, CMO, VIOO

Social Media

• Category Chair: Tony Miller, VP, Growth & Performance Marketing, W
• Amy Watt, Chief Strategy Officer, dentsu X
• Lazaros Nikiforidis, Executive Creative Director, Digitas UK
• Sola Kasali, Global Marketing Manager, FIFA, EA
• Rafael Espesani, Head of Brand OREO, Mondelez International
• Julie Atherton, Founder, Small Wonder
• Stefan Evans, Head of Creative and Content, Social Chain

Unaddressed Print

• Category Chair: Matt Conner, Marketing Director - Customer Contact Strategy, Barclays
• Simon Hartlett, Innovations Director, Go Inspire Eclipse
• Ben Briggs, Managing Partner, Join the Dots

Brand Building

• Category Chair: Visha Kudhail, Director of Business Marketing, EMEA, Pinterest
• Owen Purkis, Head of Print Services, Citipost Mail
• Marius Bartsch, Head of Customer Engagement, Digitas UK
• Georgina Murray-Burton, Head of Strategy - brand communications, Engine
• Camilla Craven, Global Brand & Marketing Director, FaceGym
• Rob Kavanagh, Executive Creative Director, OLIVER
• ​Thomas Allder, Customer Director, Vanquis Bank
• Genna Trentham, Client Managing Director, Wavemaker
• Clint Lovell, Executive Creative Director, bbp agency
• Sanka De Silva, Marketing Director, Kia UK

Customer Acquisition

• Category Chair: Margaret Jobling, CMO, Natwest Group
• David Lucy, Head of Performance, december19
• Matt Rhodes, Chief Strategy Officer, Engine
• Julia Martens, Creative Director, Fortnight Collective
• Jane Evans, VP Customer & Data Strategy, Havas Health CX
• ​Robert Pepper, MD, psLondon
• Roger Gagnon, Chief Experience Officer, PwC
• Chris Freeland, Chairman, RAPP
• Alexei Awan, Senior Art Director, TMW Unlimited

Customer Journey

• Category Chair: Caroline Parkes, Chief Strategy Officer, RAPP
• Daniel Pallett, Strategy Partner, Indicia Worldwide
• Jenni Lake, Head of Customer Marketing and Experience, Made.com
• Angus George, Executive Creative Director, Ogilvy UK
• ​Wendy Hopkins, Senior Customer Communications Manager, Smarty
• Emma Wicks, Head of Editorial Insight and Analytics, The Telegraph
• Charles Ping, Managing Director, Winterberry Group

Customer Retention or Loyalty Programme

• Category Chair: Dave Robinson, Customer Strategy Director, Virgin Red
• Bhavik Davda, Chief Customer Insight & Analytics Officer (Europe), A.S. Watson Group
• Tony Spong, Lead Consultant, AAR
• James Ray, Chief Executive Officer, Armadillo
• Beth Simpson, CRM & Data Analytics Senior Manager, Canon Europe
• Mandy Farley, Head of Client and Supplier Relations, Citipost Mail
• Clare Kelly, Data Planning Director, Emerald Thinking
• Darren Burnett, Executive Strategy Director, Now Advertising
• Louise Whitcombe, Head of Customer Engagement, Ogilvy UK
• Ez Blaine, Creative Founder, Uncommon

Integrated

• Category Chair: Tony Miller, VP, Growth & Performance Marketing, WW
• Annie Fox, Creative Director, Brave
• Nicola Lapsley, Client Strategy Director, Different Kettle
• Lisa De Bonis, Global Chief Experience Officer, Huge
• Adrienne Kearney, Media Consultant, Marketreach
• Anne Stagg, UK CEO - Merkle and dentsu CXM, Merkle
• John Kirkham, Creative, TBWA London
• Tom Hunter, Growth Director, The Telegraph
• Seb Bardin, Head of e-commerce marketing, Unilever

Launch

• Category Chair: Tim Bonnet, President, The Unlimited Group
• Joanna Penn, Managing Director, Armadillo
• Will Hawkins, Strategy Director, BBH
• Jori Bennett, EMEA Region Lead, Creative Services, Deloitte
• Belen Wilson, Creative Director, DosTwo
• Michelle Wilding-Baker, Head of Digital & Content, Freesat
• Daryl D'Cruz, CEO, Hexdon
• Claire Billings, VP Marketing - EMEA, Merkle

Performance Marketing Activity

• Category Chair: Christopher Kenna, CEO & Founder, Brand Advance
• Paul Power, Creative Director, Campfire Agency
• Sybil Barker, Head of Marketing Technology, Penguin Random House UK
• Carolyn Bondi, Founder, The Thread Team
• Rob Watt, Managing Partner - Performance Media, TMW Unlimited
• Sarah Manning, Performance Marketing Manager, Wiggle
• ​Dhiresh Hirani, Digital Marketing Effectiveness Lead, Royal London

Sustainability

• Category Chair: Isabelle Quevilly, Head of Creative Shop UK, Meta
• Sabrina Chevannes, Managing Director, Complex Creative
• Stephanie Munn, Head of Marketing, Go Inspire
• Coral Cranmer, Associate Strategy Director, McCann
• ​Jon Leney, Executive Creative Director, MSQ Sustain
• Jen Emerton, Head of Account Management, WRAP

Thoughtful Marketing

• Category Chair: Charlotte Langley, VP Brand & Communications, Bloom & Wild
• Jane Lawson, Head of Marketing and Communications, Commonwealth War Graves Commission
• Jason Cascarina, Deputy ECD, RAPP
• Martin Bui, Experience Design Director, Tribal Worldwide
• Elspeth Lynn, Partner and ECD, Unbound
• Dana Lapidot, CVM Campaign Manager, Virgin Media O2
• Mark Davies, Managing Director, Whistl Doordrop Media
• Nick Myers, Head of Planning, OLIVER
• Olivia Wedderburn, Social and Influence Director, TMW Unlimited

Data