Categories 2024
08 May 2024
2024 Categories
The DMA Awards are the proving ground for work that works. For over 40 years, the DMAs have attracted entries from brave brands, the inspiring agencies they partner with and the multitude of tech and innovation suppliers, companies who all combine to help bring vivid dreams to technicolour life. Every year it is a commitment to rigour and a stonewall belief in our three pillars: Strategy, Creativity and Results that sets the DMA Awards apart as the most rewardingly hard to win in the business.
There are 38 categories in total, split across five tracks: Industry Sectors, Channels, Campaigns and Programmes, Data and Tech and Craft.
If you have any questions, please contact our Awards Team who can answer your queries or arrange a time to talk you through the process, category selection and making the most of your DMA Awards Entry.
Industry Sectors
- Automotive
- B2B
- B2C
- B2E
- Charity
- Entertainment and Publishing
- Financial Services
- FMCG
- Health and Wellness
- Public Sector
- Retail and E-Commerce
- Sports
- Travel and Leisure
- Utilities and Telecommunications
Channels
- Out of Home
- Social Media
- Unaddressed Print and Door Drops
Campaigns and Programmes
- Brand Building
- Brand Experience
- Customer Acquisition
- Customer Journey
- Customer Programme
- Inclusive Marketing
- Integrated
- Launch
- Sustainability
- Thoughtful Marketing
Data and Tech
- Data and Insight
- Data Storytelling
- Digital Product
- Marketing Automation
- NEW: Data-Informed Media Strategy
Craft
- Copywriting
- Creative Solution
- Design or Art Direction
- Film, Video or Moving Image