Categories 2023

This category is for B2B or B2C work promoting automotive products or services.

What can you enter?

Work relevant to cars, commercial vehicles and motorcycles from manufacturers, retailers, leasing, and rental providers.

Entries may be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Please note: Insurance and financial work with automotive components should be entered into the financial services category.

Get inspired: 2022 Automotive Winners Case Studies

This category is for B2B work in any sector.

What can you enter?

Work that target’s business customers to buy or engage with brands, products, or services.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the work used customer insight in a new and interesting way
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Please note:

Work that has been submitted into any sector category can be submitted here too if it is aimed at a B2B audience.

Get inspired: 2022 B2B Winners Case Studies

This category is for B2C work in any sector.

What can you enter?

Work that target’s end customers to buy or engage with brands, products, and services.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the work used customer insight in a new and interesting way
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Please note:

Work that has been submitted into any sector category can be submitted here too if it is aimed at a B2C audience.

Get inspired: 2022 B2C Winners Case Studies

This category is for Business to Employee (B2E) work in any sector.

What can you enter?

Work that target’s a company’s employees to engage with brands, products, and services.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Who the work targeted
• How the work used customer insight in a new and interesting way
• How the strategy informed the creative execution
• Results that show tangible engagement with the company
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Please note:

Work that has been submitted into any sector category can be submitted here too if it is aimed at a B2E audience.

This category is for B2B or B2C work that seeks to raise funds for and/or awareness of charities.

What can you enter?

Work that seeks to raise funds for, awareness of, involvement in or affinity to a registered charitable organisation.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new supporters
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Charity Winners Case Studies

This category is for B2B or B2C work promoting entertainment and publishing brands.

What can you enter?

Work relevant to broadcasting, streaming services, live experiences, television, cinema, mobile or digital gaming, music services, publishing brands.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Entertainment, Music and Publishing Winners Case Studies

This category is for B2B or B2C work promoting financial services or fintech.

What can you enter?

Work that promotes banking services; savings products; lending products; pensions; investments; financial advice; insurance or fintech solutions.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Financial Services Winners Case Studies

This category is for B2B or B2C work promoting FMCG brands.

What can you enter?

Work that promotes FMCG brand for example; packaged foods, beverages, toiletries, cosmetics and cleaning supplies.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

What is it?

This category is for B2B or B2C work promoting Health and Wellness brands, products and services.

What can you enter?

Work that promotes health, wellness or pharmaceutical products or services for example; Healthcare, Healthy Eating, Nutrition, Personal Care, Fitness, Women’s Health, Mindfulness.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

This category is for B2B or B2C work promoting or raising awareness of public sector products and services.

What can you enter?

Work that promotes public sector products, services, initiatives, and causes.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new audiences
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• Participation levels, positive outcomes (e.g. behaviour change)
• How the work supported the overall marketing objectives for the public body

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Public Sector Winners Case Studies

This category is for B2B or B2C work promoting Retail and E-Commerce brands.

What can you enter?

Work for retailers in either e-commerce or bricks and mortar environments selling both goods and services.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Retail and E-Commerce Winners Case Studies

This category is for B2B or B2C work promoting the sports industry.

What can you enter?

Work relevant to activities, pursuits, fitness clubs, competitive and non-competitive sports.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Sports Winners Case Studies

This category is for B2B or B2C work promoting travel services and leisure brands.

What can you enter?

Work relevant to transport, holidays, travel, accommodation, and leisure destinations or activities.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Travel and Leisure - Winners Case Studies

This category is for B2B or B2C work promoting utilities or telecommunication brands.

What can you enter?

Work relevant to utility and telecommunication services, brands or products.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• Whether the work targeted existing or new customers
• How the strategy informed the creative execution
• Results that show cost-effective leads and/or sales generated or tangible engagement with the product, service, or brand
• How your work supported the overall marketing strategy

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Utilities and Telecommunications Winners Case Studies

This category is for the best use of an email or an email programme generating response or engagement across B2B or B2C work.

What can you enter?

Work consisting of a single email, a series of emails, an automated email programme, or email that is part of a multichannel campaign.

The emails could have been sent as part of a mass mailing, segmented campaign, lifecycle campaign, programmatic or trigger emails.

Your entry should show:

• Clear strategy that sets out the objectives and the success criteria
• The target audience including why they were chosen
• Rationale for why email was a pivotal channel to the overall success of the work
• Any testing done
• Campaign metrics such as ROI, conversions and email process metrics like opens, clicks and unsubscribes – ideally compared to other channels or email campaigns; what data was used to drive the work and any segment or personalisation tactics employed; creative and copy; optimisation and split testing; Q&A processes
• Entries must include the ‘from’ name and the subject lines. Please upload live emails using the URL upload in the supporting material section of the entry form

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Email Winners Case Studies

This category is for work in a single-addressed mailing or a mailing campaign across B2B or B2C work.

What can you enter?

Work that targets existing customers or prospects, including either addressed or partially addressed mail.

Your entry should show:

• Clear strategy that sets out the objectives the success criteria
• The target audience including why they were chosen
• Rationale for why mail was a pivotal channel to the overall success
• What data was used to drive the work and any segment or personalisation tactics employed; creative and copy; optimisation and split testing; Q&A processes
• Results achieved

How is it judged?

This category is judged equally on strategy, creativity, and results.

Please note:

We encourage you to use JICMAIL to measure effectiveness, please include this information where possible.

Get inspired: 2022 Mail Winners Case Studies

This category is for B2B or B2C out of home (OOH) work that is designed to generate a response.

What can you enter?

Either digital or static OOH. Work may include video; dynamic, real-time content; social media engagement; mobile geo-targeting; multi-screen messaging; syncing and touchscreen interactivity; augmented reality; mobile-to-screen; gesture recognition; and behavioural measurement.

This can either be a single execution or part of a multichannel campaign.

Your entry should show:

• Clear strategy that sets out the objectives and the success criteria
• The target audience including why they were chosen
• Rationale for why OOH was a pivotal channel to the overall success
• The creative concept
• Demonstration of the data strategy
• Results achieved

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Out of Home Winners Case Studies

This category is for the best use of social media across B2B or B2C work.

What can you enter?

Work that uses social media channels to engage with audiences or influencers (directly or via creators) and promotes community engagement.

It can be paid, earned or owned activity (please specify in your entry). Social can be the primary element of the work or part of a wider campaign if its impact can be proven in isolation. The work should be using design for social channels first and use its creative language and codes (for example short form video).

Your entry should show:

• Clear strategy that sets out the objectives, the success criteria for the social media activation
• The target audience including why they were chosen
• Rationale for why social was a pivotal channel to the overall success
• How your work created brand awareness; increased customer engagement; reached new audiences; increased customer value; or drove sales
• The use of social media and other data sources to drive audience insight, target effectively, and measure performance
• How well your social media was integrated with broader, organisational marketing goals
• Results and KPIs showing brand-building, acquisition, or business growth as well as social media metrics such as likes or shares.
• The unique use of social media in your work

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Social Media Winners Case Studies

This category is for best use of unaddressed print media and Door Drops across B2B or B2C work.

What can you enter?

Work that uses unaddressed print media or door drops. This includes door drops delivered to residential households or businesses, inserts, point of sale, or off-the-page advertisements in newspapers or magazines.

Your entry should show:

• Clear strategy that sets out the objective and the success criteria
• The target audience including why they were chosen
• Rationale for why unaddressed print was a pivotal channel to the overall success
• Creative
• Results achieved

How is it judged?

This category is judged 40% on strategy, 20% on creativity, and 40% on results.

Please note:

We encourage you to use JICMAIL to measure effectiveness, please include this information where possible.

Get inspired: 2022 Unaddressed Print Winners Case Studies

This category is for B2C or B2B campaigns that build brand awareness, increase positive perceptions and attitudes amongst prospects and/or customers over the long term.

What can you enter?

Work that shows a programme of campaign activities and includes clear and measurable evidence that it positively changed attitudes towards and awareness of the brand.

Your entry should show:

• The insights driving the brand building campaign
• Why the audience(s) chosen were targeted
• How the strategy informed the creative execution
• How the work contributed to the overall marketing objectives over the last two years
• Show tangible metrics that increased brand awareness, shifted brand perception, and changed audience attitudes towards the brand

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Brand Building Winners Case Studies

What is it?

This category is for B2C or B2B work that use brand experiences to engage the target consumer, either in a virtual or physical space.

What can you enter?

Work that shows how either in person (e.g. events, product sampling) or virtual experiences (e.g. Metaverse, Web3, AR and VR) have led to acquisition or retention of the target customer.

Your entry should show:

• The insights driving the brand experience
• Why the audience(s) chosen were targeted
• How the strategy informed the creative execution
• How the work contributed to the overall marketing objectives over the last two years
• Show tangible metrics that increased brand awareness, shifted brand perception, and changed audience attitudes towards the brand

How is it judged?

This category is judged equally on strategy, creativity, and results.

This category is for B2C or B2B acquisition work.

What can you enter?

Work that shows how the activity lead to growth of new customers to the brand and how these customers are increasing overall purchase behaviours.

Your entry should show:

• The insights driving the need for acquisition of new customers
• Why the prospect audience(s) were chosen
• How the strategy informed the creative execution
• Steps taken to capture enquiries or sales
• How you integrated the strategy across all customer touchpoints
• Show tangible metrics to prove your efforts were successful (number of new customers acquired, CPAs by media channel used, engagement in campaign activities, ROI).

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Customer Acquisition Winners Case Studies

This category is for B2C or B2B work that takes a prospect or customer on an engaging and connected journey towards a valuable outcome.

What can you enter?

Campaigns specifically designed to deepen audience engagement. Journeys need to include multiple touchpoints and should use data to deliver individualised experiences. They could be for individual campaigns, or for programmes over time. This might be a more journey focused version of another entry (it’s worth considering if you’ve entered Customer Programme, or Integrated, for example), or it might be something you’ve specifically created to show off your CX mapping brilliance.

Your entry should show:

• A journey map (we specifically need to see what the connected journey is in the supporting material – its touchpoints, its use of data, its phasing)
• The insights that drive the connected customer journey
• The insights behind the audience choice and the variations within the audience.
• How the brand platform or creative idea is woven through the journey bringing it to life and using each touch point in the most engaging way
• Examples of the creative work and CX at the different stages of the journey
• How you integrated the strategy across all customer touchpoints
• Show tangible metrics to prove the connected customer journey was successful. Increased engagement, brand uplift, sales, and ROI

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Customer Journey Winners Case Studies

This category is for B2C or B2B customer programmes, including loyalty, subscription, and member-based propositions.

What can you enter?

Programmes which develop value-driving relationships between the brand

and its customers. Entries can include new propositions, or developments of existing programmes.

Your entry should show:

• The objectives of the activity
• The customer and business insights which underpinned the work
• Detail of the activity, including examples of customer communication and touchpoints
• Evidence of the improvement in key metrics used to measure success e.g. frequency and/or breadth of engagement, customer value, brand affinity, retention rate

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Customer Retention or Loyalty Programme Winners Case Studies

This category is for B2B or B2C work that authentically drives inclusivity.

What can you enter?

Work that looks to promote the progressive diverse representation across ethnicity, disability, gender, sexual orientation, and/or age.

It could be a one-off campaign, or a longer-term programme. It could be in a single channel, or a muti-channel approach. It could be focused on inclusivity in data, or it might have more of a creative focus. It should think about inclusion holistically, beyond ‘casting’, with insight into how you integrated inclusivity into the overarching strategy, and the impact that your focus on inclusivity drove.

Your entry should show:

• Clear objectives and evidence of how this has been achieved
• Who the work was aimed at.
• How the work used community insight
• How relevant communities have been authentically included in campaign ideation and execution.
• How the strategy informed the creative execution or the customer experience
• An idea that shows originality and appropriateness for the brand
• Results that demonstrate a proven impact on inclusivity, as well as commercial impact

How is it judged?

This category is judged equally on strategy, creativity, and results.

This category is for B2C or B2B work using three or more media channels in any combination.

What can you enter?

Work that uses three or more media channels in the execution.

Your entry should show:

• Clear objectives and rationale (based on data and insights) for the media and channel strategy chosen
• How the customer interacted across channels
• Why the target audience(s) were used, backed up with insights
• Strategic and creative synergy across all the activity
• How the campaign increased the audience’s relationship with the brand
• Show tangible metrics (engagement rates, CPA, ROI, etc) both for the individual media channels and for the overall campaign

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Integrated Winners Case Studies

This category is for a B2B or B2C work launching a new brand, product, or service.

What can you enter?

Work that launches a new brand, product, or service.

Your entry should show:

• The insight driving the launch strategy
• How the insight informed both the audience selections and the creative approach that shaped the campaign
• The campaign activity in detail and how it supported the overall strategy
• Show tangible metrics that clearly prove that the launch was a success and the brand, product, or service, has been clearly established

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Launch Winners Case Studies

This category is for B2B or B2C marketing campaigns or initiatives that are working to raise awareness of sustainability and/or drive a change in behaviour in favour of people and the planet.

What can you enter?

Work that drives sustainable behaviours, promotes sustainable choices, and/or influences customers to behave more sustainably.

Your entry should show:

• Clear objectives and evidence of how these have been achieved
• Detail how this work sits within the overall Net Zero commitment or sustainability reporting of the brand
• Who the work was aimed at
• How the work used customer insight

• How the strategy informed the creative execution
• An idea that shows originality and appropriateness for the brand
• Results that demonstrate a proven impact on environmental sustainability

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Sustainability Winners Case Studies

This category is for B2B or B2C marketing campaigns or initiatives that have demonstrated true compassion for their customers or society more broadly.

What can you enter?

Work that truly puts the customer first by recognising, understanding, and acting on an individual’s, business’ or society’s circumstances to go above and beyond normal service and be a force for good. This work could be Corporate Social Responsibility or other purpose led initiatives, it could be where a brand has partnered with a charity, or it could be an example of a brand prioritising ‘doing the right thing’ over driving a short-term sales uplift.

Your entry should show:

• Who the work was aimed at
• How the work used customer insight
• How the strategy informed the creative execution
• How your work supported individuals, businesses, or broader society
• An idea that shows originality and appropriateness for the brand
• Results that will demonstrate social value or the social impact created by your campaign, to reassure the judges that the work was effective.

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Thoughtful Marketing Winners Case Studies

What is it?

This category is for best use of AI across B2C or B2B work.

What can you enter?

Marketing activity that has AI at its heart or has used AI to drive customer engagement.

Your entry should show:

• How you have applied AI
• How you have designed and executed a solution that fits the needs of the business
• How you have developed a solution that drives a customer centred approach
• How you have applied cutting edge techniques in a practical, commercial context

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2021 AI Winners Case Studies

This category is for data insights and the application of data across B2B or B2C work.

What can you enter?

Work that drives or contributes significantly to a campaign or programme strategy and execution. The work should have proactively used data to inform, support or drive engagement or business driving activity.

Your entry should show:

• How powerful data can be by demonstrating where insight from the data has driven or contributed significantly to campaign strategy and execution
• Where data analysis has driven a greater understanding of customer behaviour
• Where data analysis has delivered a deeper understanding of the drivers of profit or operational efficiency
• Where appropriate, show the use of AI, machine learning, or behavioural data-driven triggers
• How the insight or data has been applied to drive response and/or targeting and an increase in ROI

How is it judged?

This category will be scored 40% on strategy, 20% on creativity, and 40% on results.

Get inspired: 2022 Data and Insight Winners Case Studies

This category is for the data storytelling across B2B or B2C work.

What can you enter?

Work that uses narrative or visual techniques to bring complex data insights to life. The work should have proactively used data to inform, support or drive engagement or business driving activity.

Your entry should show:

• Storytelling, where a compelling narrative has been crafted around data insights
• Evidence of creative and intelligent use of data
• How the insights have been applied to campaigns or programmes and the impact they have had

How is it judged?

This category is judged equally on strategy, creativity, and results.

Get inspired: 2022 Data Storytelling Winners Case Studies

This category is for digital product creation for either B2B or B2C brands, either from scratch or as part of a digital transformation journey.

What can you enter?

Websites, Mobile apps, wearables, software as a service platform.

Your entry should show:

• A clear customer problem and customer need
• A well thought through product design and product experience
• Results such as number of downloads, users, revenue and ROI
• A clear narrative on how your product has achieved the business goals

How is it judged?

This category is judged equally on strategy, creativity, and results

Get inspired: 2022 Digital Product Winners Case Studies

This category is for work that demonstrate how automation has driven business value.

What can you enter?

Work that has used automation to optimise previously manual processes with the aim of allowing people to be more creative and innovative, increasing efficiencies or introducing personalisation that directly improves customer experience and value.

Your entry should show:

• What business problem you helped to solve and the insight that led to this
• How technology has been used
• How automation of processes has driven business value
• How it has enabled you to do something you could not previously do
• How this has improved the customer experience and/or driven personalisation at scale

How is it judged?

This category will be scored 40% on strategy, 20% on creativity and 40% on results.

Get inspired: 2022 Marketing Automation Winners Case Studies

This category is for copywriting in any medium across B2B or B2C work.

What can you enter?

Work that drives response. Any format or media where copywriting was crucial to the campaign.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• A description of the strategy, target audience and media strategy in a way that will help the judges assess the relevance of the writer’s approach
• Results to reassure the judges that the work was effective

How is it judged?

This category is judged 20% on strategy, 60% on creativity, and 20% on results.

Get inspired: 2022 Writing Winners Case Studies

This category is for creative thinking in solving a particular marketing challenge for either B2B or B2C work.

What can you enter?

This category is for work displaying creative innovation that delivers action-orientated communications or experiences.

Your entry should show:

• A strong idea that shows creative originality as well as appropriateness for the brand
• An outline of the strategy and target audience
• Results to reassure the judges that the work was effective

How is it judged?

This category is judged 20% on strategy, 60% on creativity, and 20% on results.

Get inspired: 2022 Creative Solution Winners Case Studies

This category is for design and/or art direction in any medium across B2B or B2C work.

What can you enter?

Work that drives response. Any format or media where design and/or art direction was crucial to the campaign.

Entries can be made up of either a single execution or a full campaign using either single or multiple channels.

Your entry should show:

• A description of the strategy and target audience in a way that will help the judges assess the relevance of the Art Director’s/Designer’s approach
• Results to reassure the judges that the work was effective

How is it judged?

This category is judged 20% on strategy, 60% on creativity, and 20% on results.

Get inspired: 2022 Design or Art Direction Winners Case Studies

This category is for best use of film, video or moving image to generate a response across B2B or B2C work.

What can you enter?

The work can be advertising or branded content in a paid for, social or owned environment.

Your entry should show:

• Clear strategy that sets out the objectives and the success criteria
• The target viewer including why they were chosen
• Rationale for why the film, video or moving image was pivotal to the overall success of the work
• Creative
• A strong call to action that compels you to want to act

How is it judged?

This category is judged 20% on strategy, 60% on creativity, and 20% on results.

Get inspired: 2022 Film, Video or Moving Image Winners Case Studies

This category is for best use of voice or audio to generate a response across B2B or B2C work.

What can you enter?

The work can be advertising or branded content in a paid for, social or owned environment.

Your entry should show:

• Clear strategy that sets out the objectives and the success criteria
• The target listener including why they were chosen
• Rationale for why the voice or audio was pivotal to the overall success
• Creative
• A strong call to action that compels you to want to act

How is it judged?

This category is judged 20% on strategy, 60% on creativity, and 20% on results.

Get inspired: 2021 Voice or Audio Winners Case Studies