After a few days of intense debate and judging, it was time to celebrate the reveal of the shortlist for the 2017 DMAs. We gathered our judges and guests at the Haymarket Hotel for an evening of drinks and dancing as we came face-to-face with this year's contenders.
Well, some awards are made from metal. Not all. And not ours. But we digress: what did some of the industry's brightest brand minds say about the value of awards, DMAs included? Find out, featuring TM Lewin, The Economist and Unibet.