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Legal Helpdesk


Data and Marketing Legal Helpdesk

Got a legal question? DMA Members can save both time and money by getting in touch with our Legal and Compliance team who offer free advice in the following specialist areas:

  • Data Protection legislation – including the UK GDPR, Data Protection Act 2018, PECR and the imminent Data Protection and Digital Information Bill (DPDI)
  • Data Privacy and Transparency – including impartial reviews of draft DPIA’s, Privacy Policies, Legitimate Interest Assessments, Consent Statements and data capture methods
  • Channel-specific Marketing rules e.g. Direct Mail, Telemarketing, Email Marketing, SMS and Digital Marketing
  • Industry-specific Codes of Practice – including the Fundraising Regulator’s Code of Fundraising Practice and the ASA’s Code of Advertising Practice
  • Advertisement and marketing content, including a promotional marketing terms and conditions review service

In cases where you have a legal query that doesn’t fall within our team’s remit, the DMA has partnered with law firm Lee & Thompson LLP to provide the extra support you may need.

Lee & Thompson can offer help with:

  • Comparative Advertising
  • Contract and commercial queries
  • E-commerce issues
  • Intellectual Property (trademarks and copyright etc)
  • Music Clearance
  • Product Liability

They offer a free 30-minute assistance service exclusive to DMA members. For full Terms & Conditions, click here.

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