You Strategy Behind Direct Mail

Direct mail has been used as a successful way to contact customers in Britain since 1861, and although it may have changed quite a bit since then, it’s still one of the most effective ways to promote your business and what it has to offer.

Here at Print Strategy, we’ve been constantly evolving and improving the strategy behind direct mail over the past 24 years to help our customers achieve the results their campaigns need to.

When considering using direct mail as a way to grow your business, it can seem like a daunting project with so many elements to consider. We can simplify the whole process for you from the initial concept right through to ensuring you’re achieving the targeted return on investment.

There are 3 main elements you need to consider to build a successful direct mail campaign and we’ve listed them below:

1. Strategy

This is where we determine exactly what you would like to achieve through your campaign. Are you looking for improved results, attracting more traffic to your site, converting leads, increase sales of a particular product or hoping to drive a certain customer behaviour? This determines what to send and to whom.

2. Project planning and management

Here is where we will create how the campaign will look and the tactical decisions of how it’s received. This is where we can really maximise the results and cost efficiencies, along with a schedule to ensure we’re achieving the desired go live date.

3. Execution

This is the exciting part where your campaign reaches customers and you start to see results! We’ll be there to help you handle responses, returns and more importantly, analyse and understand the results.

There are of course many more details within these aspects of direct mail. Such as sourcing data and guaranteeing everything used is 100% GDPR compliant, keeping everything on brand and ensuring you’re getting the best postage rates available, but through following these 3 steps, we’re able to create a campaign strategy for you that can become an integral part of your businesses growth.

If direct mail is something you’d like to explore and the possibilities it can create, get in touch and we can guide you through every step of the way.

Print Strategy Europe