Who Do You Trust?

Like most frequent web surfers, I often rely on my best friend on the internet – Mr Google. Where would I be without my favourite brightly coloured search engine to take my hand and lead me to my desired destination; a webpage full of the information that I am craving?

What recently struck me, whilst being attacked at all angles by various different websites, blogs and pages that were all trying to seduce me into clicking and viewing, was the amount of information that we are exposed to every day. What motivates me into clicking into the one page that will give me the correct information? How do I know that the information I am being provided with is actually correct? Having contemplated this for a few moments, it all boiled down to one word.

Trust.

When we are looking for news items, the likelihood is that we may automatically turn to the BBC website because we trust the information they are displaying. Similarly, if you want to buy a book, you may naturally find your way to Amazon, because you trust they will deliver the product you desire and provide you with an equally impressive customer experience. However, when you are searching for something a little more ambiguous, who knows what domain you may end up at.

I started to apply this thought processs to busines partnerships. A good agency, be it digital, marketing, social media or business development will not provide you with thousands of suggestions that may or may not be appropriate to our needs. Ideally, they will streamline your thought process and help you to channel the direction of your business into the one they feel will be the most successful.

We trust our partners to guide us through the business landscape and take us to our preferred destination without the need for us to worry about the peripheral noise that could cloud our way. And when you work with someone you trust, you stick with them.

“The best way to learn if you can trust somebody is to trust them.” – Ernest Hemingway