Rewardingly hard to win
The Data & Marketing Association Awards have been the gold standard for brilliant data-driven marketing for 45 years.
That is nearly half a century of celebrating the work, teams, and big ideas that make the whole marketing industry sit up and take notice. We celebrate data driven work that excels across our three pillars of strategy, creativity and results.
The DMA awards recognise achievements in 36 categories across six different tracks. They cover everything from AI and brand experience to customer programme and copywriting. Whether you are pioneering new technology, championing inclusivity, or coming up with new ways to keep your customers loyal, your work deserves to shine here.
The DMA Awards judging panel is made up of over 400 industry experts, one of the largest and most respected panels in the business. Every entry goes through a rigorous process to ensure that only the very best work is recognised: work that delivers real results, and shows smart use of data at every stage, from insight and strategy to creative execution and measurement.
Recap from last year's awards
In 2025, House 337 and the England and Wales Cricket Board (ECB) were awarded the 2025 DMA Awards Grand Prix for The Hundred - a campaign that has reshaped the cultural meaning of cricket and ignited a new generation of fans. In the final round of judging the three top Gold-winning contenders – House 337 and the ECB; Merkle and Compare the Market; and VCCP and Virgin Media O2.
Across the board, outstanding performances were recognised with Ogilvy and WPP leading the agency rankings with 12 awards, followed by RAPP with 11, House 337 and Wonderhood Studios both securing eight and Uncommon, Merkle, and VCCP each collecting five. On the client side, TV Licensing topped the list with seven wins, followed by Compare the Market with five and the EY Foundation with four, reflecting the calibre and consistency of work produced across the sector in 2025.
DMA Awards 2026
So, why should your company enter the DMA Awards 2026? Beyond the obvious addition to your trophy cabinet, winning a DMA Award will boost your brand’s credibility, help you attract top talent, and open doors to new business opportunities.
The Awards are set to take place on Tuesday 1 December 2026 from 6.30 pm at Old Billingsgate, London. The event is open to both DMA members and non-members, although members receive a 10% discount on entry fees (as well as legal advice, professional training courses, and networking opportunities).
The DMA Awards night is the kind of event that reminds you why you got into the marketing industry in the first place. Think three-course dining, flowing free drinks, music, and maybe even a little dancing! There is nothing quite like seeing your hard work celebrated by peers and leaders in a room full of the very best.
DMA Awards 2026
Set the standard with your best work and find the inspiration for what comes next. Make 2026 the year you take the stage at the DMA Awards.
Frequently asked questions
Do you have to be a DMA member to enter the awards?
Do I need to be a London-based marketing agency?
Are the DMA Awards only for large marketing agencies?
How are entries judged?
I am signed up to be a Judge this year. Can my agency or brand still enter?
How does the DMA protect the confidentiality of information contained in entries?
Have any questions?
The Awards team is on hand to help with your entry or any other questions you may have. Please contact awardentries@dma.org.uk.
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