What Brexit means for marketers - Q&A | DMA

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What Brexit means for marketers - Q&A

The DMA has produced a Brexit Q&A for members, which you are welcome to circulate to your employees.

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The DMA today is calling on the new government to make data, technology, and AI the foundation for innovation, growth, and improved productivity in the UK economy. The new government must improve economic productivity by enabling organisations to attract new customers and retain existing customers, while making the UK a more attractive place for the research, development, and deployment of AI technology. The DMA today calls on the new government to reform data protection legislation and skills development with a 10-point manifesto to drive growth and innovation across the economy and in public services.
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The DMA has submitted written evidence to the House of Lords' European Affairs Committee's inquiry into data adequacy which was granted to the UK by the European Commission post-Brexit.

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The DMA welcomes the Upper Tier Tribunal judgement which has completely rejected the ICO’s appeal in its case versus Experian. The UTT ruling confirms the DMA’s interpretation of GDPR in the important areas of transparency and legitimate interests, giving greater certainty to the market. This is a milestone case that establishes important legal precedents.

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The UK is finalising new legislation to update DPA 2018, UK GDPR and PECR. The Data Protection and Digital Information Bill (DPDI) aims to create a new data regime for UK businesses and consumers but is still subject to change and best practice guidance will take time to be established. With the law and guidance changing, how do you ensure your marketing programme stays compliant?