Visual Marketing Knowledge Series: The strategy and operations behind visual earned content

The rise of authenticity in marketing hit a stride in 2015 as more marketers leveraged social platforms such as Instagram

Consumers tag and reference their favourite products or services in their photos and videos, and brands are faced with an incredible amount of visual content reflecting authentic consumer experiences.

Although some brands started to realise the added engagement and revenue value of including consumer-generated content as part of their marketing strategy, many are yet to explore how this content could be used throughout the buyer journey.

With this in mind, the DMA partnered with Olapic to create a new webinar series that will both empower you to leverage UGC at an operational and strategic level.

What you’ll learn:

Webinar 1: Visual Marketing Knowledge Series: Obtaining Earned Content

• How to incentivise consumers to share content

• Hashtag best practices

• Identifying ambassadors and influencers

• Obtaining rights to use customer content

Webinar 2: Visual Marketing Knowledge Series: Social Media Advertising

• Video and photo advertising: the differences and benefits for Facebook, Atlas, Instagram, Twitter and Bloggers

• Identifying the highest converting content

• A-B testing on social

• From ads to purchase UX

Webinar 3: Visual Marketing Knowledge Series: Shoppable Visual Content

• UGC as part of the purchase journey

• Integrating earned content on e-commerce and branded apps

• Shoppable Instagram

You can register for the first webinar here.

The series should be considered as your opportunity to obtain free training on visual marketing through earned content and will be delivered over 3 interactive webinars from March-May.

At the end of each session you will have the option to test yourself on the learnings taken from that webinar and even obtain a proof of completion.