Valued Mail Creates Value for Brands | DMA

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Valued Mail Creates Value for Brands

‘This Time It’s Personal’.

It’s a fitting title.

We commissioned it to find the answers to some key questions, like what kind of mail is valued? How does it inspire feelings? Valued pieces drive action – and why? And how can you use this knowledge to drive value for your business?

The results showed us that mail people value elicits a range of emotional responses. And these responses drive action.

In a nutshell: if you make people feel something, they’ll do something.

So how easy is it to create mail people value?

We saw mailings that drive action have many things in common. Making consumers consider – or reconsider – how they perceive the brand, for example. Keeping customers up to date with substantive information. And forming personal connections driven by data and insight.

For the full story you’ll need to read the report, to give you an idea of the effect valued mail can have on consumers.

You can find out more and download ‘This Time It’s Personal’ from To stay up to date with the latest developments, follow me.

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