Upcoming webinar! Getting personal with attribution | DMA

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Upcoming webinar! Getting personal with attribution


Join us!

What: Webinar on 'Getting personal with attribution'
When: Thursday 12th October, 11am-12pm

Using single touch-point methods, such as first-click and last-click attribution, to evaluate the success of marketing, often results in a distorted view of the impact of campaigns and where marketers should focus spend.

With the majority (82%) of marketers saying they are using a single touch-point method, we thought it would be helpful to offer a webinar where our experts can talk you through the benefits and drawbacks of different methods and advise on the best approach.

Register now >>

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