Understanding adventure travel & touring | DMA

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Understanding adventure travel & touring


Adventure travel and touring is an exciting, lucrative and growing sector that attracts a unique and highly targetable audience.

To effectively reach these potential holidaymakers, you first need to gain a deeper understanding of who they are and, more importantly, how they differ from other travel audiences. In this factsheet, we offer the very latest insights into this audience’s wants, needs and aspirations, focusing on key consumer segments. We also explore wider market trends to bear in mind when developing future marketing campaigns, including which search terms are rising and declining within this sector.

Check out the full factsheet and make sure you’re up to speed with this adventure-hungry audience.

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