UK consumer trends 2025: New insights

What’s “cool” or “creepy” in 2025? UK consumers have spoken.

Marigold's latest infographic, based on insights from 6,746 UK consumers, dives into what wins trust and loyalty - and what risks turning them away.

*Spoiler alert* Highlights include:

• Transparency matters: 67% of consumers will pay more for brands they trust.

• Personalisation wins: 79% love birthday offers, while 73% value product recommendations based on past purchases.

• Email leads the way: 58% of shoppers made purchases from emails, outranking social media and SMS.

Get the full picture: Find out what UK consumers really want, what they avoid, and how to create the most relevant brand experiences.

>> View Infographic <<