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Trust between insurers and consumers is at an all-time-low says latest report
25 Oct 2017
Consumers today are exposed to a multitude of brand messages through more channels than ever before. In the case of insurance this bombardment has regressed to one simple factor, price.
Key findings
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Trust between insurers and consumers is at all-time low
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Insurers think consumers inflate claims twice as much as they do
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Clear brand identity and differentiation has been lost
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1 in 4 consumers confuse price comparison sites for insurers
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The industry is all about price and its a race to the bottom
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What matters to consumers is expert communication from the outset
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Competition is rising with an influx of innovative challenger brands
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