Trust between insurers and consumers is at an all-time-low says latest report | DMA

Filter By

Show All
X

Connect to

X

Trust between insurers and consumers is at an all-time-low says latest report

T-59f057d99c2e1-hero-banner_59f057d99c217-4.jpg

Consumers today are exposed to a multitude of brand messages through more channels than ever before. In the case of insurance this bombardment has regressed to one simple factor, price.

Key findings

The report reveals some stark results for the industry while offering some key opppurtunities for those brands looking to take a lead.

  • Trust between insurers and consumers is at all-time low

  • Insurers think consumers inflate claims twice as much as they do

  • Clear brand identity and differentiation has been lost

  • 1 in 4 consumers confuse price comparison sites for insurers

  • The industry is all about price and its a race to the bottom

  • What matters to consumers is expert communication from the outset

  • Competition is rising with an influx of innovative challenger brands

Hear more from the DMA

Please login to comment.

Comments

Related Articles

This article is written by MBA Group Ltd.

priscilla-du-preez-tAnrp8P51tY-unsplash.jpg

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

hero-man-thinking-about-making-a-purchase.webp
As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.
iStock-1661657038.jpg

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

Depositphotos_103113358_S (1).jpg