Top tips on how your brand can own 2016

Add value and retain brand values. Don't feel forced into a cycle of discounts, we found 49% of customers actually considered added value promotions to be very important in their decision making process when buying personal care products online.

Tap into big events. Wimbledon, the Olympics, the Euros and the Queen turning 90 there is a wealth of opportunities to tap into. Health, wellness and fitness is a continuing trend for 2016 so offer your customers free sports lessons and treatments designed to pamper and energise.

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