Tomorrow TTH Selects Mapp As Their Data Management Platform Partner

Mapp Digital (www.mapp.com) today announced that Tomorrow TTH, a leading independent marketing agency, selected the Mapp Customer Engagement Platform to drive media efficiencies for its clients, and complement its existing advertising and performance offering.

Mapp will enable Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and take a data-driven approach to omni-channel marketing. The Customer Engagement Platform includes a DMP and biddable media service that integrates directly into Tomorrow TTH’s trademark ‘Adgnosis’ methodology and technology stack, powering the agency’s trading desk and complementing its existing customer tracking solution.

Tomorrow TTH is an independent marketing agency with a proud heritage in performance media services, and works with a number of household names, including: Amazon, Speedo, Boux Avenue, Game, Time Inc. and 118BET, managing a number of marketing channels including programmatic display advertising, paid social and paid search. The integration with Mapp will help to drive media efficiencies for clients and improve consumer data matching.

Matt Langie, Mapp Chief Marketing Officer, comments “Our partnership with Tomorrow TTH highlights the fact that Mapp is not just a provider of technology, but a global strategic partner that enables businesses to drive growth and success. We are experts in search, social, display, and mobile; what’s more, we have some of the most effective and easy-to-use marketing software on the market. It is that magic combination that generates great results for our clients, whether they are brands or agencies, campaign after campaign.”

Justin Thomas, Tomorrow TTH Director, says “Our partnership with the Mapp Customer Engagement Platform and its integrated DMP ensures we reach consumers in the right place, at the right time, with the right message. Data and, most importantly the business practices and processes that enable us to collect high quality data, are the keys to creating a successful marketing strategy in the long term. By engaging the Digital Marketing Services team at Mapp, I’m confident Tomorrow TTH and our clients have gained a considerable edge on the competition, and set themselves up for success for years to come.”

About Mapp Digital

Mapp is one of the largest, global independent marketing technology companies. Our Customer Engagement Platform streamlines insights and pushes business results by identifying consumer and behavioral data to acquire new customers and grow brand affinity. Our efforts are propelled by people, cross-channel insights, marketing automation and orchestration. Mapp integrated Data Management Platform (DMP), modular software and customer-centric services enable marketers to go the extra mile, to bridge the digital gap and enhance brand engagement and marketing execution across channel and display.

Mapp is headquartered in San Diego with global offices in eight countries. The company helps more than 3,000 companies obtain the maximum return from their digital marketing executions. Mapp customers include CNET, Deutsche Bank, Deutsche Telekom, Lloyds Banking Group, Pepsi, Puma, TNT, TSB Bank, Xerox. Follow us @Mapp_Digital, or visit us at mapp.com.