Things just got cereal

Shape-shifting dance moves from Apple, McDonalds the wrong side-up, a push for progress and a vomit-inducing music video.

We always knew she had it in her – Alexa goes full psychopath.

Cocoa Krispies cocktails. Special K falafel sliders. Liquid nitrogen Froot Loops cheesecake bites. Cereal is having a midlife crisis – and here’s a Kellogg’s party to prove it.

The most googled phrase of the past week? Inclusion rider. The force of nature that is Frances McDormand collected her Best Actress Oscar at Sunday’s Academy Awards for her role in Three Billboards Outside Ebbing, Missouri - with a powerful call for change.

‘Stop defining people by what they can’t do’ More calls for inclusion this week in the form of the #DiverseMinds conference - the top 5 takeaways on how to embrace neurodiversity here.

Off the tail end of Alexa’s midnight breakdowns – Apple’s The HomePod makes its presence known.

And what better way than with unapologetic, shape-shifting, funkalicious dance?

Enter scene left: FKA twigs.

Alcohol meet caffeine. Caffeine meet alcohol. This will never end well.

The life of the instafamous? Utterly, utterly as bizarre as you expected.

Turns out the future is not bright, and the future is not orange; it’s mostly digital and mostly terrifying, but maybe fixable? Staying human in a digital age.

Falling victim to that digital dynasty, NME announces the end of an era, scrapping its print edition this week.

Talent, perseverance and luck - is that so much to ask? Ruby Fresson on the art of freelance illustration.

Sport and advertising don’t always marry perfectly, with questionable collaborations a-plenty. Alas, Adidas press on, dropping their latest spot for their ‘Here to Create’ campaign putting women athletes front and centre.

Conceptualised by 72andSunny – what do you see?

A push for progress. Could we ever live in a world where Queen could trump King?

In the year of #MeToo and Time’s Up, International Women’s Day saw movements across the globe this week.

‘Men get more deals, they get more cash, and women get fewer deals and less money’ said Sophie Jarvis, who runs the Female Founders Forum, which supports the UK’s most successful female entrepreneurs ‘There’s a gender bias at pitching, and there’s also a lack of women at venture capital firms.’ 200 business leaders and MPs urge for a boost to female entrepreneurship in Britain.

The statistics support the sentiments - just 12% of creative directors in London are women. Grey London’s join-CCO Caroline Pay talks girls on top in ad land.

Good to see that McFeminism is alive and well though - right?

Space. Being lost in it. Sounds ominous.

Netflix continues to prepare us for a traumatic life in the stars with more turmoil fuelled family entertainment.

Partially thanks to our king, lord and countryman, David Attenborough’s Blue Planet II last year, plastic in our oceans is hot on the lips of the nation - and the industry.

The latest campaign from Greenpeace and creative agency, Lovers takes on Coca-Cola, putting pressure on the company to rethink its recycling strategy.

Jim, 31, Vermont.

Likes: Everybody Loves Raymond, strawberry cheesecake, long walks and brandishing semiautomatic rifles.

Swipe left.

Put a smile on your little hunter’s face for the very specific pricing of £10.41.

Move over Guillermo del Toro, the new-age director has arrived. Indeed, the first AI directed video is here. A visual feast that’ll either send you into a trance or make you violently vomit all over your keyboard.

Don’t say we didn’t warn you.