The Ultimate Guide to Meaningful Customer Engagement | DMA

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The Ultimate Guide to Meaningful Customer Engagement

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In the Engagement Economy, every interaction with a customer counts and will directly impact your company’s bottom line and market share. Knowing how to meet customer expectations wherever they are means not only a competitive advantage, but survival.

While it has become easier to reach millions of consumers at scale, it’s difficult for many marketers to take the next step and monetize this attention by turning it into meaningful engagement at scale.

In this guide, we provide actionable tips to implement a successful customer engagement strategy and show you how you can use the Engagement Economy to your advantage!

- What is the value of meaningful customer engagement?
- What are the 5 rules of customer engagement in the current Engagement economy?
- How are companies such as Trek, Canon, KitchenAid implementing these rules with digital assistants and what results are they seeing?
- How to implement a successful customer engagement strategy that increases revenue and ROI?

Download it here: The Ultimate Guide to Meaningful Customer Engagement

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