The Rise of Cross-Border Acquisitions in Marcomms

One of the most striking trends in the marketing communications (Marcomms) sector is the sharp rise in cross-border acquisitions.

For ambitious agencies, M&A is no longer just about scale. It’s about global reach, talent pools, and access to new markets. For international buyers, the hunt is on for specialist expertise, cultural insights, and creative innovation that can’t be replicated at home.

The result? Borders matter less than ever.

• Independent agencies are finding new homes with global networks, consultancies, and private equity investors.
• Buyers are widening their lens, looking far beyond their domestic markets.
• Clients increasingly demand solutions that cut across geographies, and agencies that can deliver.

This shift is creating extraordinary opportunities, but also new complexities. Dealmakers must navigate cultural fit, regulatory landscapes, and the nuances of cross-border integration with genuine care.

At M&A Advisory, we believe cross-border acquisitions will define the next chapter of growth in Marcomms. Those who embrace it thoughtfully will expand their footprint and sharpen their competitive edge in an increasingly interconnected world.

What’s your take? Are cross-border deals an opportunity or a risk for independents?