The Pride Brand Makeover | DMA

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The Pride Brand Makeover


Reach your brand out to the LGBT+ audience, their families, friends, work colleagues and allies in a unique, fun and rewarding way

A simple idea: Take an existing campaign and give it a makeover for Pride.

But first some groundrules:

  • Do not 'Gay wash' by sticking a pride logo on an existing ad
  • Do re-imagine a campaign for the LGBT+ audience and their allies

The work doesn't have to run, and scamps rather than finished work will work.

But winning entries will win plenty of exposure, featured in Diva and Gay Times magazines.

Not for your brand? You are probably wrong:

  • More people than ever have a progressive view of sexuality
  • Half of 18-24 year olds don’t think of themselves as either 100% straight or 100% gay, says YouGov in 2015
  • Including LGBT+ content says positive and progressive things about your brand
  • You will create a more profound emotional connection to your brand
  • It’s an important part of your joined-up inclusion and diversity strategy

Brands like Lloyds Bank, Aviva, Royal Mail and Mars are already on-board.

Oh, and best of all, it's free to enter, any area, any medium.

Watch this short film:

Closing date is 28th July 2017.

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