The Power of Out of Home | DMA

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The Power of Out of Home


From the bright lights of the iconic Piccadilly One to the roadside 6 sheets we pass on our commute to work, Out of Home (OOH) advertising is everywhere.

In fact, most UK adults spend an average of three-and-a-half hours engaging with OOH every single day. With this widespread exposure comes many opportunities for advertisers, who can use this visual and emotive format to communicate their brand purpose on a grand scale.

In our new factsheet, we explore the latest insights into the OOH market landscape, including top areas of investment, the strengths of OOH as a channel and recent digital innovations. We then take a much deeper look at the strengths and weaknesses of each OOH format so that you can choose the one that is right for your brand. Finally, we also offer a series of key design recommendations, based on neurological data, which will help ensure your ads make a strong emotional impact.

The full factsheet can be found at the following link.

At Accord, we conceive, plan and design incredibly impactful outdoor advertising campaigns that really get brands noticed. For more information on how we can help you take full advantage of this powerful channel, contact us today - we'd be more than happy to help.

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