The power of OOH | DMA

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The power of OOH


There’s no denying it: Out of Home is a constantly growing medium. Alongside being one of the most traditional and reliable advertising channels, recent technological advances – such as digital ad personalisation – have given marketers the opportunity to be more creative than ever before in their approach to outdoor advertising. In this factsheet, we explore the wealth of potential that OOH offers and how it works in conjunction with press, mobile and online activity. Because OOH encompasses such a wide range of formats, our guide also looks in closer detail at the advantages of each format, looking in particular at how digital innovations can take your campaign to the next level.

Click here to see the full factsheet and stay up-to-date with the latest OOH data and insights.

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