How It Works

Marketers need to stay one step ahead of their customers – sending consistently relevant messages that maximize the lifetime value of each individual relationship. They need the ability to:

• Access and manage the full extent of each customer relationship in a matter of seconds.
• Orchestrate a consistently relevant Adaptive Customer Experience in full context.
• Adapt to customer behavior in real-time with in-the- moment personalization on any channel.

Millisecond Marketing: Real-Time Adaptive Capabilities

Millisecond marketing capabilities enable adaptive marketers to personalize messaging as each interaction is happening using fast (in-the- moment) data and slow (historical) data to maintain relevancy across their ecosystem. Adaptive marketers should be able to expect breakthrough real-time capabilities:

• Real-Time Adaptive Campaigns - Dynamic omnichannel campaigns that leverage real-time rules for personalizing messaging in the moment in less than 100 milliseconds and maintaining relevancy based on the full and latest state of each customer relationship.
• Real-Time Adaptive Data Mobilization - Making slow data fast by mobilizing information in less than 100 milliseconds before, during, and after each interaction using real-time adaptive API connectors for personalization.
• Real-Time Adaptive Identity Management - Maintaining personalized and consistently relevant messaging throughout the entire ecosystem by recognizing a customer in less than 100 milliseconds across sessions, channels, and known devices without requiring re-authentication.

These are the features that matter most to today’s marketer, from in-the- moment personalized messaging, to managing and controlling all customer data, to doing more with less tools. It’s a matter of when, not if, traditional marketers need to evolve into adaptive marketers. Millisecond marketing offers the fastest, most effective route to get there.

As published on Bizibl.