The Importance of Personalisation for Customer Retention

How have customer-expectations of data usage moved forward and why is personalisation so important today? What are the dangers of getting it wrong (and how can you prevent them) What data should brands be collecting and when? In what way can data collection drive customer engagement?

In this on-demand video, our expert speakers Tom Peace from The Loyalty People, Georgia Gkolfinopoulou, Marketing Strategist at Marigold and special guest, CRM Consultant Josie O’Donovan share best practice and advice on the best ways to nurture and grow your customers through the use of highly effective personalisation.

Watch the recroding of their discussion, which features interesting examples from known brands and case studies to showcase how marketers can leverage messaging technology for customer retention.

>> Watch on-demand video now <<