The Hidden Metrics of Email Deliverability Report

For today’s email marketer, subscriber engagement is critical to getting emails delivered to the inbox. But what if we said there were “hidden” engagement metrics used by mailbox providers to determine whether an email should be sent to spam?

In this report, we uncover these industry benchmarks for seven key measurements including:

• A detailed overview of the hidden metrics and how they are calculated

• The effect each metric has on your email program

• Industry specific rates by quarter for each metric