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The Future of Twitter


Source for chart: Business Insider

Not only has there been no growth, but active users have been steadily declining. This is worrying for investors, as the falling rates prove that Twitter cannot reach anywhere near Facebook’s user figures.

According to The Verge (see here), Twitter’s 320 million monthly active users are way behind Facebook’s 1.59 billion monthly active users.

Will Twitter be a serious social media contender in 2016/2017?

There has been speculation on the ‘Twittersphere’ that the 140 character limit could in fact be lifted. A recent interview with Jack Dorsey, has reversed the thinking surrounding this change, with his comments hinting otherwise e.g. Twitter’s 140-character limit is “a beautiful constraint” and Twitter “will never lose that feeling.” (Source: Tech Crunch)

Even if this character limit change did come into play, it would seem that it just wouldn’t be enough to transform the platform. With Facebook’s innovations being introduced at lighting speed, Twitter will need to do a lot more to be thought of as more than a glorified news channel.

What do we think here at agency:2?

Judging by recent trends, we predict that by the end of the year Twitter stands to lose up to 100 million active users if it doesn’t act fast; this will result in a huge loss in advertising revenues and equally devastating, a great loss in investor confidence.

Will our agency be pulling the plug on Twitter?

The writing’s on the wall, but it’s not signed, sealed and delivered just yet. For the moment, Twitter remains a viable newsworthy platform, thus allowing agency:2 to be in control and up to speed on the latest social media insights and news stories. We continue to proudly support our clients brands on Twitter, constantly making valuable connections with their customers worldwide.

Twitter may need an overhaul of its basic features to inspire user growth; however, focusing on its speed and dominance in the live conversation sphere seems like a much smarter approach.

If there is one thing Twitter still has over Facebook, it’s the service’s uniquely instantaneous reactions to live world news and events as they happen in real-time.

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