The future of customer engagement & data driven marketing | DMA

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The future of customer engagement & data driven marketing


Delivering best in class customer experience has never been more vital. But what has been the impact of changing consumer demands, new technologies and ways to capture and use data on you and others in your industry?

Our latest market research survey discusses how this is shaping businesses today. Are they keeping up, or are they struggling to evolve?

Read the survey results to find out:

- Is customer loyalty dead?

- Do businesses currently understand & value customer insight?

- How well does customer data support decision-making in businesses?

- What are the barriers to achieving great customer engagement & insight?

- Which trends will affect businesses in 2016?

Read the results here.

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