The European Marketing Tech Conference 2015 | DMA

Filter By

Show All
X

Connect to

X

The European Marketing Tech Conference 2015

T633b9613f1e0-martech015---craig-hazledine-v2_5633b9613f0dd-74.png

How Does A Business Stop Being Relevant?

Gradually then suddenly, as Ernest Hemingway said. To twist one of his quotes to meet the needs of this post seems fairly appropriate and also highlights one of the key themes from this conference. Last week’s European Martech conference (hybrid of marketing & technology) focused on the need for marketing and business to be adaptable, in order to enrich the customer experience. Being “fungible” in Martech was the word of the day. Being cautious of this highlighted the risks of “Mediumism” as Brian Solis defines it in X: The Experience When Business Meets Design. Mediumism, he explains, is “placing inordinate weight on the technology of any medium rather than amplifying platform strengths to deliver desired, integrated experiences.” This could see your business produce foggy and sub-optimal experiences that gradually eat away your brand’s identity until it’s too late to recover.

Continue reading The European Marketing Tech Conference 2015

Please login to comment.

Comments

Related Articles

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

hero-man-thinking-about-making-a-purchase.webp
As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.
iStock-1661657038.jpg

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

Depositphotos_103113358_S (1).jpg

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

hero.png