The End of the World Wide Web | DMA

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The End of the World Wide Web


The web was still in its infancy in 1998, but with 188 million users, its vast potential was already being realized. At that time, its inventor, Tim Berners Lee, articulated his vision in the Semantic Web Road map. In the Road map, Lee described a glorious semantic space where information was machine readable and instantly retrievable, based on its structure and mark-up.

The New Vision

In some ways Lee’s vision has been actualized. Google employs algorithms that sift through and index the noise for search engines. And every major player in the tech space is developing artificial intelligence. However, he would not recognize the web of today. Far from being a perfect semantic database of information, it’s drowning in a sea of advertising, making the online experience increasingly poor.

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