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The DMA Politics Podcast


The UK's marketers are busy people - and politics never sleeps.

So to keep the former in the loop about the latter, the DMA has launched a politics podcast. The podcast will look politics and the impact of political upheaval through a data, marketing and creative industries lens.

Taking the reins is the DMA's own Public Affairs Manager Michael Sturrock.

With close ties to Brussels, Westminster and Holyrood, the DMA is well-placed to tackle the vibrant political scene and its impacts for UK marketers.

Episode 8 is now live! In this episode, Michael is joined by not one, but two of data IQ's 100 most influential people in the data industry (which they may just mention once or twice): Chair of DMA Scotland and Head of Decisioning at Standard Life, Firas Khnaisser and MBN Solutions Director of Academy and Client Services (and DMA Scotland Talent Hub Chair), Rob Huggins.

It's the final week of the Conservative Leadership and Boris Johnson seems to be the likely leader. But will he definitely go for a no-deal Brexit if he can't get changes to his deal, or will a snap election beckon?

What's more, we hear from Rob and Firas about DMA Scotland's Creative Data Academy that ran this week; their perspectives on the data industry in Scotland; why bumbags are a crucial accessory for any data practitioner; and what their top tips are for anyone thinking about pursuing a career in data.

Oh, and did they mention they're both in data IQ's 100 most influential people in the data industry?

If you have any questions or would like us to cover any specific things you’ve seen in the news, get in touch with Michael at

You can also tweet to our Twitter account, @DMA_UK - be sure to use #DMAPolPod.

Previous episodes Episodes

Episode 1: The DMA Politics Podcast Launches! In a tumultuous time in British Politics, the external affairs team have decided to lend their infinite wisdom (no sniggering) to the debate. We cover Theresa May's vote of no-confidence, the delayed vote on the Withdrawal Agreement and explain what the Irish Backstop is and why that matters. Click here to listen

Episode 2: MPs were back at work after the Christmas break and the government faced two important defeats that will hamper their Brexit deal dreams... Click here to listen

Episode 3: Learn about preparing for no-deal and all else happening in the Brexit process. Click here to listen

Episode 4: This week, MPs had more votes on what they wanted the Brexit deal to look like. No-deal was voted down and Parliamentarians gave the option to the Government to extend the Brexit process in order to get a deal... But how will it all play out? Click here to listen

Episode 5: Tune in to hear the latest developments in the Brexit process after John Bercow's intervention this week. We also discuss our successes in the lobbying world and why this work alone should be a reason to join the DMA! Click here to listen

Episode 6: This morning, Theresa May and Donald Tusk sent letters to each other asking for different lengths of extension - so who's going to budge? Also, a bill ruling out no-deal is making its way through the Commons and Lords. But does it actually rule out no deal? All this and more in this week's episode. Click here to listen

Episode 7: Join, John, Zach and Michael catching up on all the latest political developments and also discuss the issues raised in the online harms white paper. Click here to listen

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