Filter By

Show All

Connect to


The DMA Politics Podcast 18: Dr Philippa Whitford MP


Are you bewildered by Brexit? Boris got you blindsided? Does parliament seem pearshaped?

Politics can indeed be a bit nuts. That's why the DMA has made the DMA Politics Podcast! Each episode, Public Affairs Manager, Michael Sturrock, guides you through what has been happening in the realms of politics and policy. By the end, you'll be more in the loop than most of the cabinet.

With close ties to Brussels, Westminster and Holyrood, the DMA is well-placed to tackle the vibrant political scene and its impacts for UK marketers.

Episode 18 is now live!

This week, Michael speaks to the SNP's Spokesperson for Health at Westminster, Dr Philippa Whitford MP, about the Scottish Government's new contact tracing app, Protect Scotland.

Prior to becoming the MP for Central Ayrshire, Dr Whitford was a breast cancer surgeon in the NHS for 30 years and has enormous experience in health in practice, and now, in health policy.

As well as diving into the discussion around the Protect Scotland app, how it works and the various ethical issues surrounding their use, we chat about her experience as a doctor and how parliament is coping in the coronavirus pandemic.

You can read more from Dr Whitford and many other experts in policy, academia and industry, in our COVID-19 Contact Tracing App article series as part of the Value of Data campaign on our website.

You can follow Dr Philippa on twitter @Dr_PhilippaW

Stream the audio version of the podcast here:

If you have any questions or would like us to cover any specific things you’ve seen in the news, get in touch with Michael at, or on Twitter: @MichaelSturrock.

You can also tweet to the DMA's Twitter account, @DMA_UK - be sure to use #DMAPolPod!

Don't forget to subscribe to the DMA Politics Podcast on your favourite podcast platform and the newest episode of the podcast will automatically make its way to your device.

Previous episodes Episodes

Episode 1: The DMA Politics Podcast Launches! In a tumultuous time in British Politics, the external affairs team have decided to lend their infinite wisdom (no sniggering) to the debate. We cover Theresa May's vote of no-confidence, the delayed vote on the Withdrawal Agreement and explain what the Irish Backstop is and why that matters. Click here to listen

Episode 2: MPs were back at work after the Christmas break and the government faced two important defeats that will hamper their Brexit deal dreams... Click here to listen

Episode 3: Learn about preparing for no-deal and all else happening in the Brexit process. Click here to listen

Episode 4: This week, MPs had more votes on what they wanted the Brexit deal to look like. No-deal was voted down and Parliamentarians gave the option to the Government to extend the Brexit process in order to get a deal... But how will it all play out? Click here to listen

Episode 5: Tune in to hear the latest developments in the Brexit process after John Bercow's intervention this week. We also discuss our successes in the lobbying world and why this work alone should be a reason to join the DMA! Click here to listen

Episode 6: This morning, Theresa May and Donald Tusk sent letters to each other asking for different lengths of extension - so who's going to budge? Also, a bill ruling out no-deal is making its way through the Commons and Lords. But does it actually rule out no deal? All this and more in this week's episode. Click here to listen

Episode 7: Join, John, Zach and Michael catching up on all the latest political developments and also discuss the issues raised in the online harms white paper. Click here to listen

Episode 8: Join Michael and two special guests to talk about politics, creative data and... bumbags? Click here to listen

Episode 9: John and Michael discuss Boris' meetings with Merkel and Macron; how Brexit might play out over the next few weeks; and whether Jeremy Corbyn could launch a no-confidence vote that could bring down the government. Also on the cards is Donald Trump's reaction to the 'digital services tax', the proposed levy on social media companies in France and the UK, which will see US companies taxed abroad. Click here to listen

Episode 10: the Labour Conference Special! Hear excerpts from when Michael spoke to John Nicolson on talkRADIO to dissect what was on the cards at conference and hear discussions with the founder of Westminister Digital, Craig Dillon, about the role of digital advertising in political campaigns. Click here to listen

Episode 11: the Conservative Party Conference Special! Michael is joined by Cicero Group Executive Director, Iain Anderson, to talk about all that's happening at conference and to hear about his new book 'F**k Business: The Business of Brexit'. Click here to listen

Episode 12: the SNP Conference special! For the last of the Party Conference Specials, Michael is joined by broadcaster, journalist and SNP politician, John Nicolson. Click here to listen

Episode 13: Politicians lie, but the data doesn't. This week, Michael has a look at the polls to assess what could happen in the General Election on December 12.

Episode 14: Michael sits down with Dods' Principal Political Consultant (and one of the best commentators on UK politics around today), Laura Hutchinson, to chat Brexit trade talks, Labour leadership and the prospect of a second Scottish independence referendum. Click here to listen

Episode 15: Join Michael from the DMA's flagship Data2020 Conference, where he sits down with Director of the think tank UK in a Changing Europe (and prolific political commentator), Prof Anand Menon. Click here to listen

Episode 16:This week, Michael talks to Damian Collins MP, Iconic Labs founder, Liam Harrington and John Nicolson MP about infotagion, the new fact-checking service to tackle misinformation around coronavirus. Click here to listen.

Episode 17: Michael and Olivia discuss the NHSX Contact Tracing app and the myriad of ethical questions around the gathering of people's data; questions of functionality; trust in business vs government; perspectives on privacy and much more.

Hear more from the DMA

Please login to comment.