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The DMA politics podcast


The UK's marketers are busy people - and politics never sleeps.

So to keep the former in the loop about the latter, the DMA has launched a politics podcast. The podcast will look politics and the impact of political upheaval through a data, marketing and creative industries lens.

Taking the reins are the DMA's own External Affairs team, led by external affairs manager Zach Thornton and supported by external affairs executive Michael Sturrock. With close ties to Brussels, Westminster and Holyrood, they're well placed to tackle the vibrant (understatement?) political scene and its impacts for UK marketers.

Episode 4 is now live! This week, MPs had more votes on what they wanted the Brexit deal to look like. No-deal was voted down and Parliamentarians gave the option to the Government to extend the Brexit process in order to get a deal... But how will it all play out?

If you have any questions or would like us to cover any specific things you’ve seen in the news, get in touch with Zach or Michael at and

You can also tweet to our Twitter account, @DMA_UK - be sure to use #DMAPolPod. Podcast special offer: Quote 'DMA Politics Podcast' to get tickets to Data Protection 2019 at the discounted rate of £240 - a £60 reduction for DMA members. Call or email our events team now. 020 7291 3349

Previous episodes Episodes

Episode 1: The DMA Politics Podcast Launches! In a tumultuous time in British Politics, the external affairs team have decided to lend their infinite wisdom (no sniggering) to the debate. We cover Theresa May's vote of no-confidence, the delayed vote on the Withdrawal Agreement and explain what the Irish Backstop is and why that matters. Click here to listen.

Episode 2: MPs were back at work after the Christmas break and the government faced two important defeats that will hamper their Brexit deal dreams... Click here to listen

Episode 3: Learn about preparing for no-deal and all else happening in the Brexit process. Click here to listen

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