The Digital Leader | DMA

Black Friday Special: Grab 20% OFF all DMA marketing masterclasses and qualifications with code BLACKFRIDAY20

Filter By

Show All
X

Connect to

X

The Digital Leader

T61dbdde7e17b-post---cover-image_561dbdde7e082-8.png

In previous blog post, I’ve outlined the tenets of Digital DNA, for organizations and individuals. Today, I’m writing about what it takes to lead a digital organization and some of the things I’ve learned leading Wipro Digital.

Digital DNA for an organization is characterized by four attributes: agility, external orientation, risk taking, and cross-functionality.

To become Digital, an organization will need to rethink its business strategy, organization model and culture. It will need to embed Digital throughout its culture, ways of working and even ways of competing. For leaders of larger organizations, this imperative can seem daunting. It takes courage to find new ways to balance predictability, industrialization and standardization with agility, responsiveness, and flexibility.

Continue readingThe Digital Leader

Hear more from the DMA

Please login to comment.

Comments

Related Articles

MBA AI Week 2025 (Nov 10–14, London) unites leaders exploring how AI reshapes creativity, loyalty, and authenticity. Through talks and panels, it challenges how we innovate, connect, and build trust in an increasingly intelligent world. Register now!
Screenshot 2025-10-20 131503.png

Tired of erratic lead flow? Learn how outsourced telemarketing can improve lead management, boosts conversions, and supports your sales pipeline.

Depositphotos_7654634_S.jpg

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...

PC Image - VoCD Activation.jpg

Helpful insight and ideas highlighting how data quality, accuracy and relevance can often be the key to better email interaction rates

Image.jpg
Consent Preferences