The Digital Individual | DMA

Filter By

Show All

Connect to


The Digital Individual


In a previous blog post, I wrote about how organizations need to embed Digital DNA into their business strategies, to not only survive but to become digital disruptors. I’ve been asked what individuals can do to get themselves ready for Digital and the answer is precisely the same: deeply integrate Digital DNA with your business or personal strategy. Whether you’re an entrepreneur or someone who plays a key role in an organization, the imperative is the same. Go back to your original, core strategy and ingrain Digital DNA throughout.

Here are the tenets of Digital DNA for corporations pivoted for the individual-based on my own learnings and failings.

Continue reading The Digital Individual

Hear more from the DMA

Please login to comment.


Related Articles

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.


Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!

CD_SG - Social Template - Retail Webinar OD.png

Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

interactive email examples tips tricks Jennifer Birks.png

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg