The current landscape of B2B brands

Whichever way you view the market today it is clear that organisations that try to lead with a full-service or price-competitive offering will struggle to carve out a meaningful point of difference.

Instead, the value proposition for B2B organisations can be found in a more people-focused approach – by creating experiences that connect people in one business to people in another.

Clients expect accessibility and transparency from B2B organisations — something most industries, particularly in professional and financial services, haven’t previously offered on a B2C scale.

Clients want real-time access to their service and they want it available through the technology they use every day, in both their business and personal lives: smartphones, tablets, laptops, wearables — the list is growing as quickly as technology is evolving.

Read the full article here.