The Board Member Checklist: Non-Executive Directors
22 Jul 2019
Brands are expected to weave data protection into their brand structures – it keeps customers safe and helps create a level of trust that is vital in any and all marketing.
Failure to protect data can, of course, result in hefty fines, but it can also destroy consumer relationships and shake the trust future customers have in your brand.
The DMA’s Privacy Taskforce created this practical checklist to help Non-Executive Directors understand:
- What their top data protection priorities should be
- What to keep in mind when it comes to the privacy of consumers
It’s the responsibility of the board and all executive and non-executive directors to create a positive data protection culture within an organisation.
Get your copy of the checklist now.