The Best Digital Assistants of 2018: How 30 Brands Prepare for the Engagement Economy

Consumers are drowning in choices. Whenever they visit your website or store, they want to see something that immediately resonates – “This is for me!”

In 2019, you can’t expect people to pre-pay with their time, searching for the right products, before they pay with their money. It has become even more important to tackle choice overload and choice complexity head-on if you want to drive sales, reduce high return rates, and combat eroding consumer loyalty.

People expect authentic engagement

If you look at successful brands, they have one thing in common: They’re good concierges. They know how to interact, engage and, more importantly, assist people in a personal way, helping them navigate the digital waters and find what they want faster.

Thanks to the accessibility of artificial intelligence, it’s even easier now to create and scale these assistive experiences on digital channels.

With digital assistants ranging from personal style consultants to seasoned product experts, 2018 saw brands take major steps forward in making the digital experience much more personalized and engaging for customers.

We reviewed 100s of digital assistants, and our shortlist will give you a sneak peek into what other companies are currently doing.

Read the full review here