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Stranger Things has happened


How sexism never left, the TV show that's bigger than Game of Thrones, classics of Guardian Style and everything you were too busy to see earlier

With the Olympics starting in no time at all, here is some of the tech adopted by the Games worth looking out for. With Olympics marketing about to start in earnest, an early contender for best tie-in goes to McDonald's, which has launched its 'Legends Leisurewear' range. Available only in Australia I'm afraid.

Most likely there will be more Olympics news next week.

The big news this week is the storm brewing over the head of Saatchi & Saatchi executive chairman and 'head coach' Kevin Roberts. On Friday he spoke to Business Insider's Lara O'Reilly, telling her that the gendar debate is, "all over", and making a perplexing attack on former BBH president Cindy Gallop, who regularly campaigns for equality in marketing and advertising.

By Sunday he has been asked to take a leave of absence because of the "Gravity of his statements", according to Roberts' boss, Publicis CEO Maurice Levy.

Adcontrarian Bob Hoffman, who has a history of spats with Roberts, was gleeful in his schadenfreude at the scale of the blunder. In Marketing Week, Mark Ritson was more restrained than usual and admitted that the events have woken him up to the challenges the industry faces.

Roberts' comments went around the world and Gallop appeared on numerous outlets to make her outrage clear, and she was by no means the only one.

On Wednesday Roberts resigned. What drove him to make sexist comments at the start of the silly season and with a book to publicise is anyone's guess. One rule of advertising is you don't become the story and Roberts really failed here.

Another significant departure comes this week at The Guardian, where it's head of style David Marsh retired after 42 years in newspapers, about half of that at The Guardian. He said, "The brief given me was, broadly, to stop people calling the paper 'The Grauniad'," this nickname, beloved of Private Eye, reflects the paper's reputation as riddled with typos.

The @guardianstyle Twitter account tweeted some favourite errors and classics that any writer or reader should read in the slideshow below:

The new Netflix show Stranger Things launched a paltry three weeks ago, and the show has had massive impact. Set in the early 1980s it's a curious mixture of Spielberg's big 1980s films like ET and Poltergeist. It's also pretty scary. Rolling Stone has called it an 'ode to the 1980s'.

The show has leapfrogged the other big US hits to be the top digital show. Read an interview with the creators Matt and Ross Duffer, and listen to DJ Yoda's mixtape of music used in the film - particularly good if you are nostalgic for 1980s synth music.

Despite significant falls in traditional media revenues since the digital revolution, some now expect these media to rise in the coming years.

But the tools used to produce traditional media have changed. Read this two-part piece from a BBC journalist who experimented with using a smartphone - an iPhone 6S Plus in this case - instead of a digital SLR (the usual tool of the trade) and it's not only possible, but works well.

If you wondered what Max Schrems, the student who took on the European Union and Facebook and won, taking down Safe Harbour in the process did next then wonder no more - he has now set his sights on its replacement Privacy Shield, which he also expects to fail.

This week the Square Mile published its recipe for post-Brexit success but the finance wonks appear to have forgotten about the creative industries.

Elon Musk’s solar-powered vision of the future with Tesla is worth considering. The entrepreneur has huge ambitions for the Tesla brand, one of only two US car brands to remain solvent this year (the other is Ford). Musk even proposes ‘democratising’ the product so owners actively share their car, making it more affordable.

Finally, if you have ever wondered why gravity is so weak, indeed so weak that grativational waves were first identified in February (although predicted by Einstein yonks ago), a new theory blames 'ghostly particles'.

Weak it may be, but skydiver Luke Aikins has made good use of it, jumping from 25,000 ft into a net. With no parachute. Aikins helped Felix Baumgartner prepare for his freefall from space for Red Bull. His own stunt seems even more dangerous. Watch below if you can stand it.

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