Start Spreading the News: New York Festivals Awards winners announced

New York Festivals International Advertising Awards competition has announced the 2015 award-winners at the gala held at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

Marcel Paris was awarded the coveted ‘Best of Show Award’ for “Inglorious Fruits & Vegetables” for client Intermarché. To fight against food waste, Intermarché, the 3rd largest supermarkets chain in France, decided to sell (30% cheaper) imperfect fruit and vegetables: “the inglorious fruits and vegetables”. This brilliant integrated campaign can be viewed here: https://vimeo.com/98441820

The phenomenon that is Always “Like a Girl” by Leo Burnett London/Toronto/Chicago and Holler London won in Film and Digital. You can view the film (and add to 57million+ views) here. https://www.youtube.com/watch?v=XjJQBjWYDTs

However, my favourite campaign was “Zombie Followers” which picked up second place in Social Media. To create a bang around the launch of the Fourth Season of The Walking Dead they carefully selected victims, who woke up one morning to discover that they had a huge number of new followers on Twitter. The victims soon learnt that their new followers were in fact a hoard of 8000 Zombies. They eventually revealed that this thankfully wasn’t the start of a Zombie Apocalypse, but a promotion to launch the new season of The Walking Dead on the FX channel. Love it. The case study film can be viewed here, if you dare… https://www.youtube.com/watch?v=dZqAbjg1sHI