Spring Clean Your Social Media Channels With These 7 Easy Steps | DMA

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Spring Clean Your Social Media Channels With These 7 Easy Steps


By Hannah Williams

It’s that time of year again – we’re decluttering the house, dusting the shelves and cleaning the oven. But what about spring-cleaning our social media channels? Find out how to clean up our social media channels and get it sparkling again.

1) Using a Media Monitoring tool, unfollow inactive or irrelevant accounts.

Many of us feel the need to cleanse our social media accounts from time to time. We may want to ensure that those who we follow are still active on Twitter or Facebook, for example. This can seem like a daunting task- particularly if we follow a lot of people. Luckily, by using tools such as Meltwater Engage, cleaning up a social media account is pain free. Simply select the ‘cleanup’ tab in the ‘discovery’ section and view those accounts that are inactive, irregular users or do not follow you back. We should be cautious not to necessarily unfollow an account that doesn’t post though- someone not posting doesn’t mean they don’t engage with our content.

2) Analyse which social media accounts are doing well and why

Using a media monitoring tool, we can analyse and compare our social media presence on each platform. For example, we might find that our Twitter is receiving way more interactions with the public than our Facebook. This could be because our audience prefers Twitter to Facebook, alternatively it could be because our Facebook strategy needs improving. Media monitoring enables us to find relevant insights into our brand which can be used to improve or focus our efforts on a particular social account.

3) Update out-of-date content

Much like cleaning our houses, sometimes we neglect keeping on top of certain social media channels. Maybe the last video posted on YouTube was a year ago, or our pinned tweet is no longer relevant. An out-of-date social media profile isn’t going to attract new audiences. If they see nothing has been posted for 12 months, they may assume we’re either not in business or no longer relevant. A quick way to show that we are still active online, is by updating any out of date websites, blogs or social media with current content.For new content, using media monitoring we can find story angles that are relevant to our audience.

4) Follow new people

New influencers are popping up all the time, we can find relevant people in our field with Meltwaters influencer database. Another way to find new influential people is using social media monitoring- we can track who is the top poster within a certain field or topic. After finding a few interesting people, we can manually go through their following list on Twitter to find more relevant people. This is great for building a community, establishing relationships online and learning and collaborating with others.

5) Be on brand

This is such a simple but effective way to optimise our social media accounts. We should be able to see a strong correlation between the design and content across all of our social media accounts. Updating simple things like headers, profile pictures and backgrounds is a great way to create a recognisable brand image. Spruce up social media accounts by changing the colour scheme or header image.

Media Monitoring

6) Revitalise social media strategy

Implement new marketing strategies or trends. We can use a social media monitoring tool to discover new and innovative ways to interact with our audience through key messaging. Live streaming is tipped to be the next big thing in marketing and is a great way to connect with people. Consider hosting a regular Q&A or webinar. For 8 ways to run a successful live stream click here.

7) Competitive analysis

Knowing what our competitors are doing and how well they are doing, is vital for our own marketing strategy. Media monitoring is a quick and easy way to see how people are reacting to our own content – as well as our competitors. Set up a competitive analysis using media monitoring to benchmark things like share of voice , sentiment and media exposure.

After following the above steps, our social media should be as fresh and sparkling as our houses (and if we haven’t got round to cleaning the oven yet at least our Twitter and Facebook accounts are in top condition).

Well, that’s about it folks! One more thing, make sure you’re not making these 6 social media mistakes by checking out our article.

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