Six Stages to Transforming Data Quality, Structure and Management

The whitepaper outlines six strategies the RFU followed to cleanse and standardise their data, enabling a clear understanding of their database and personalised communications with their contacts. It transformed their business as they enhanced their marketing efficiency and provided valuable insights for an effective business strategy. Any organisation seeking to improve data quality and in turn increase ROI can benefit from the strategies the RFU followed outlined in this whitepaper.

To download it, visit: Six Stages to Transforming Data Quality, Structure and Management