Situation Critical: Why Context Matters in Media Planning

There’s been an increasing desire for more togetherness and cross-media initiatives within the industry. So, we’re partnering up with the UK’s leading trade bodies to help build stronger industry outputs.

And so, as part of this new team attitude, our first event will be on Thursday 17 October, and we’re collaborating with AA, AOP, DCM, IAB, Magnetic, Newsworks, Outsmart, Radiocentre, and Thinkbox.

The topic? How context can enhance the relevancy of advertising messages.

You’ll hear:

• Anthony Jones, Head of Insight, AOP; Sue Todd, Magnetic; and Denise Turner, Newsworks, discuss how to give your campaigns resonance through published media, with reference to magazines and news brands and the new techniques they’re using to supercharge the impact
• Sarah Dack, Head of Research and Insight, Digital Cinema Media, as she shares ‘Mission 16-34’, an initiative created to explore young audiences’ views on media and cinema and how they impact their opinions on brand messaging
• A discussion on the rules of attention, and insights on how to maximise ad attention online, form Tim Elkington, Chief Digital Officer, IAB UK
• A re-examination of the role of context in out of home advertising, and how research and measurement can help us, with Tim Lumb, Director, Outsmart
• A new view on radio advertising and the effects of speaking to people at relevant times, from Mark Barber, Planning Director, Radiocentre
• Oli Robertson, Thinkbox, on the age of TV and the various roles of video in our lives through understanding the different contexts that drive the way we consume video content

Get ready for a storm of brilliant insights from the UK’s leading trade bodies that’ll inject new vigour into your thinking.

Grab your free ticket now