RESEARCH INTO CUSTOMER STRATEGY 20 IDEAS TO EXPLORE

In the space of a few years, customer management has become a strategic priority for numerous companies: customer acquisition, customer intelligence, improving the customer experience, relationship driven programs, management of customer communities, digitisation of the relationship, etc. To study these strategic issues in depth, the C*CM is making use of the wealth of research published in Europe and the United States.

See the link below for the whitepaper:

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