Q3 2025 Results: Mail recycling hits record high as JICMAIL introduces new sustainability metrics

The Q3 2025 results reveal that while the mail channel has enjoyed another quarter of growing consumer engagement and response to Direct Mail, Door Drops and Business Mail, the proportion of mail being recycled has also hit an all-time high. At the same time, JICMAIL has released a new Carbon Footprint calculator to enable marketers to assess the environmental impact of their mail activity.

Q3 2025 has been another quarter of stand-out mail engagement, with the proportion of mail being shared in the home hitting a five-year high reading of 10.1%. Subsequently, mail item reach (i.e. the number of people in the household that mail has been shared with), has grown across all four key mail types. The average Direct Mail piece is shared with an additional fifteen people per hundred, and the Average Door Drop with an additional six people.

Business Mail has enjoyed a particularly successful Q3, with improvements noted across lifespan, attention and item reach, and a five-year high frequency reading of 4.97 interactions per item.

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