Q1 2025 Results: Mail - The Super Touchpoint Channel - demonstrates its growing impact on consumer digital behaviours in Q1 2025

The Q1 2025 results reveal that 53% of all purchases attributed to the mail channel were transacted online in Q1 2025. This is a record high reading since JICMAIL began tracking this metric nearly two years ago and comes in a quarter when consumers are displaying higher levels of digital engagement in response to receiving all types of mail.

In the first quarter of the year, brands displayed renewed confidence in the mail channel, with volumes on JICMAIL’s panel of 1,100 household increasing 5% year on year. According to the latest circulation data published on Nielsen AdIntel, this equates to 17% of UK advertisers using mail to acquire new customers or engage with existing ones in Q1 2025.

Read the full press release here