Prescriptive Analytics can change your relationships with your customers

This episode of Gin & Data comes live from the Institute of Fundraising Insight conference in London where Rob and I are joined by special guests; Paresh Patel from Qbase, Jeff Collins from The Royal British Legion and Selena Wark from The Challenge. We discuss prescriptive analytics and how data is essential for providing prescribed actions and outcomes.

Let’s not forget this is Gin & Data and as we are in London, we accompany this discussion with a London dry Gin, Sipsmith. For Gin lovers, it is traditionally purchased in bars when people order a Gin & Tonic so we thought it would be ideal for this discussion.

Paresh and I go on to discuss how the prescriptive analytics software market is set to increase due to its ability to look at live data and then prescribe real time actions. When you think about how bright the future of prescriptive analytics is, enabled by a solid data infrastructure, this can provide you with a competitive edge.

https://www.youtube.com/watch?v=MpxrGLF8uTI&t=26s

If you would like to know more about the topic discussed, please contact me at neil.martin@qbase.net or call: 07811 293 373.